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MWC 2025: Innovations to Increase Engagement and Efficiency in the Telecom Business

In the fiercely competitive landscape of the telecom and service provider markets around the globe, companies are confronted with increasingly intricate challenges. These include not only the imperative to attract new customers but also the pivotal task of retaining existing ones while enhancing overall customer engagement. To navigate these complexities, innovative solutions such as gamification and reward systems are emerging as potent tools. These strategies not only sustain customer interest but also significantly boost their loyalty to brands. During the upcoming MWC 2025 in Barcelona, QazCode will showcase its cutting-edge solutions aimed at tackling these pressing issues across various markets, offering a pathway for telecom businesses to flourish.

Gamification: A Straightforward Approach to Enhance Loyalty

The global gamification market exhibits impressive growth projections, expanding from $9.1 billion in 2020 to a staggering $30.7 billion by 2025. Currently, a remarkable 70% of global companies classified within the Global 2000 are leveraging game mechanics to engage their customer base. Research indicates that products featuring thoughtful interaction design achieve customer retention rates that are three times greater than those utilizing basic gamification techniques.

Moreover, gamification can elevate user engagement by 25% or more, fostering a habitual use of services that contributes to dwindling customer churn and bolsters loyalty. Such outcomes present a significant opportunity for companies to enhance profitability and strengthen their standing within competitive markets.

Real Case Study: The Impact of Gamification on Business Growth

Image: Gamification and reward systems for users

QazCode stands at the forefront as a leader in delivering innovative solutions for the telecom and IT industries. They have successfully implemented gamification strategies within CIS countries. A notable example is Kazakhstan, where the introduction of gamification in the "Janymda" superapp (previously "My Beeline") propelled games to become the second most popular feature after telecom services. Astonishingly, one in five users became an active participant in the gaming aspect. This shift not only attracted and retained users but also positively impacted their perception of the brand, thereby driving both direct and indirect revenue growth. For those actively engaging with games and rewards, user retention rates surged by 25% in comparison to those who neglected these features.

In crafting engaging and profitable experiences, QazCode built its dedicated game development team, leading to the creation of a proprietary gaming platform along with an impressive portfolio of services. However, in markets like Ukraine and Kyrgyzstan, customization was necessary. Companies tailored their gaming offerings to align more closely with local cultural norms, user behaviors, and market trends.

Harnessing the Power of Rewards Systems

Another promising avenue through gamification is the effective implementation of reward systems. The noticeable decline in conversion rates from traditional communication channels, coupled with the expansive portfolios of offerings from service providers, underscores the urgent need for innovative strategies to raise awareness about products and services. Gamification and rewards systems serve as effective mechanisms to not only attract new customers but also retain existing ones.

By completing various tasks, users can forge a deeper emotional bond with the brand, amassing bonuses or achievements. In the scenario of the "Janymda" superapp in Kazakhstan, the rewards system significantly enhanced user engagement and increased revenue per user by 7%. This success directly influenced both the financial performance of the company and the overall customer satisfaction.

Expert Insights on Cultural Adaptation

“Our extensive experience across various regions of the CIS has cemented our understanding of the vital importance of considering the cultural and economic characteristics of users when implementing gamification and reward systems. We are confident that our solutions are versatile enough to adapt to the specific needs of different markets. For instance, while Western markets may demand more complex user interaction systems, the Middle East may necessitate a focus on unique values and habits. We are equipped to offer tailored solutions that meet the diverse needs of clients regardless of their market position,” said Oleksii Sharavar, CEO of QazCode.

Image: A glimpse into global market expansion and adaptation

Expanding Internationally and Upcoming Events

QazCode’s successful endeavors have spanned Central Asia, Europe, and the Middle East, and the company continues to actively broaden its footprint in international markets. Participating in MWC 2025 in Barcelona (stand 6F12) will offer a unique platform for exchanging knowledge and engaging in discussions about advanced technologies in gamification and reward systems.

About QazCode

QazCode is an IT company providing exclusive digital services as a partner to Beeline Kazakhstan. As a part of the VEON group publicly traded on both NASDAQ and Euronext, the company boasts a workforce of over 750 employees. With eight years of experience in software development for the telecom and IT sectors, QazCode possesses an in-depth understanding of both business needs and technological innovations. The company’s diverse solution portfolio includes the design and deployment of private Large Language Models (LLMs) with an emphasis on data security, game development, reward systems, and process optimization using Agile methodologies. Their full-cycle implementation of Business Support Systems (BSS) and IT outsourcing services facilitate efficient product development, team scaling, and project management strategies that accelerate time-to-market.

About VEON

VEON is a digital operator serving nearly 160 million customers globally, providing converged communications and digital services across six countries — Pakistan, Ukraine, Bangladesh, Kazakhstan, Uzbekistan, and Kyrgyzstan. Committed to transforming lives through technology, VEON empowers individuals and propels economic growth. Headquartered in Dubai, VEON continues to evolve and innovate in the digital space.

Leveraging AI legalese decoder

In light of the complexities faced by telecom companies, legal clarity is paramount, especially when implementing innovative solutions like gamification and rewards systems. This is where AI legalese decoder can be instrumental. By breaking down intricate legal documents into plain language, it ensures that companies can easily understand their obligations, mitigate risks, and guarantee compliance with relevant laws and regulations. By reducing legal ambiguity, AI legalese decoder allows telecom providers to focus on their core business strategies, drive engagement, and improve customer loyalty without the headache of navigating convoluted legal jargon.

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