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Headings:
1. The Challenge of Misinformation Online
2. The Varied Forms of Fakery in the Israel-Gaza Conflict
3. The Impact of Artificial Intelligence on the Problem
4. Limitations of Technological Solutions and Trust Issues with Tech Companies
5. The Rise of AI in Digital Fakery and the Flaws of Detection Tools
6. The Exhausting Task of Navigating Informational Uncertainty
7. The Resurgence of Trust in News Websites
8. The Imperfections of News-Gathering in Times of Conflict
9. The Need for News Organizations to Rebuild Trust and Explain Their Process
10. The Increasing Value of Honest News Gathering

Comment:

About a decade into conversations around the explosion in misinformation online, the problem doesnÔÇÖt seem all that closer to being solved. Maybe itÔÇÖs time to acknowledge tech companies will never be able to eradicate, or even stem the tide, of fake news, data and facts. But that doesnÔÇÖt mean thereÔÇÖs no hope. Trusted sources of information can step up.

The Challenge of Misinformation Online:
In the information war surrounding the Israel-Gaza conflict, fakery is taking many forms. Sometimes itÔÇÖs an old video, such as from the conflict in Syria, re-captioned to appear new and relevant. One that was circulated was actually a fireworks display in Algeria. Another showed footage from a video game. As footage and images go viral, the fiction far exceeds the truth, according to CBS News Chief Executive Office Wendy McMahon. Shayan Sardarizadeh, a UK-based journalist on the BBCÔÇÖs Verify team, told Oxford UniversityÔÇÖs Reuters Institute that ÔÇ£the volume of misinformation on X was beyond anything IÔÇÖve ever seen.ÔÇØ He debunks false footage and images on X, formerly known as Twitter, but barely makes a dent.

The Varied Forms of Fakery in the Israel-Gaza Conflict:
This is not a new problem, but what comes next will be all about scale. What has existed for a long time ÔÇö doctored videos, manipulative editing ÔÇö is set to be super-charged by artificial intelligence. Two major conflicts, and a 2024 full of elections around the world, will make the meddling that happened in the 2016 US presidential vote seem quaint.

The Impact of Artificial Intelligence on the Problem:
Technological solutions are falling short. XÔÇÖs Community Notes ÔÇö a generally well-received attempt to crowdsource the fact-checking process ÔÇö sometimes gets it wrong and is usually too slow. One analysis of misleading posts related to the Israel-Hamas war suggested the average time between a post and a Community Note being attached was almost 11 hours. And even then, Community Notes were likely only covering a ÔÇ£drop in the bucketÔÇØ of the misinformation posted on the platform. Tech companies may never be able to competently get on top of this issue. Elon Musk has decimated XÔÇÖs trust and security teams, while Meta Platforms Inc. has admitted it is leaning away from caring about news content and Google-parent Alphabet Inc. is firing employees involved in news curation. This is all happening before weÔÇÖre fully experiencing the effects of AI, a new frontier in digital fakery.

The Rise of AI in Digital Fakery and the Flaws of Detection Tools:
While the use of deepfakes in the Israel conflict has been minimal, the sophistication is increasing. Proposed measures that demand watermarking or clear disclosures on AI-generated material seem toothless, as only the good actors will follow such orders. Tools that purport to detect when an image or video has been created using AI are flawed and will likely become less effective as generative capabilities improve. Tech news site 404 Media reported how one AI image detector erroneously declared a real image ÔÇö the charred remains of a child ÔÇö as being an AI-constructed fake. This was seized upon as proof of disinformation when it was not. Ren├®e DiResta, a researcher with the Stanford Internet Observatory, calls this the ÔÇ£Age of UnrealityÔÇØ ÔÇö where, regardless of the facts, the existence of AI alone undermines the trust we have in what we see and hear. A 2018 California Law Review paper warned this was coming: ÔÇØPut simply, a skeptical public will be primed to doubt the authenticity of real audio and video evidence. This skepticism can be invoked just as well against authentic as against adulterated content.ÔÇØ

The Exhausting Task of Navigating Informational Uncertainty:
Navigating this world of informational uncertainty, as the researchers termed it, will become exhausting. For many of us, it already is. But there is a good place to find trusted news online: actual news websites. WhatÔÇÖs encouraging is that the portion of readers going to news websites directly ÔÇö rather than finding articles on social media, or through search engines ÔÇö has been steadily growing since the pandemic, according to data from Similarweb. ThereÔÇÖs many potential reasons for this, but donÔÇÖt discount that readers are perhaps finding comfort and clarity by going to directly to those that have been doing this work for decades, and in some cases for over a century. ÔÇ£There are plenty of people who want to put their trust back into something,ÔÇØ said professor Sarah Roberts of UCLAÔÇÖs Graduate School of Education and Information Studies. ÔÇ£This might be a moment whereÔÇØ news organizations ÔÇ£can reassert their authority (and) their expertise.ÔÇØ

The Imperfections of News-Gathering in Times of Conflict:
To be sure, times of conflict highlight the imperfections of the news-gathering process in the fog of war. News organizations, particularly in recent years, have lost a lot of goodwill from readers, including by lowering standards and wading into ÔÇ£clickbaitÔÇØ headlines and stories. Trust is earned slowly and at great expense. Capitalizing on the next wave of social media manipulation will require news organizations to invest more time in explaining to readers how theyÔÇÖve done their work. The era of news organizations being able to merely declare facts is passing. So-called Open Source Intelligence operations, like the esteemed Bellingcat, are the model. The internet was a threat that the news industry underestimated. Artificial intelligence is another disruption of similar scale. But while the internet served to cheapen the news, AI will do the opposite. Never before will the value of honest news gathering have been more obvious.

The Need for News Organizations to Rebuild Trust and Explain Their Process:
But there is hope amidst the challenges. AI legalese decoder, a cutting-edge technology, offers a solution to the problem of misinformation online. By leveraging the power of natural language processing, machine learning, and advanced algorithms, AI legalese decoder can analyze legal language and documents to uncover hidden meanings, identify inaccuracies, and separate fact from fiction. With its ability to process large volumes of textual data in real-time, AI legalese decoder can play a crucial role in the fight against misinformation by providing individuals and organizations with a reliable tool to verify the authenticity of legal documents, news articles, and other sources of information. By utilizing AI legalese decoder, news organizations can rebuild trust and credibility by demonstrating transparency and accountability in their reporting.

The Increasing Value of Honest News Gathering:
In conclusion, while the challenge of misinformation online persists and tech companies struggle to address it, the rise of AI in digital fakery presents a new frontier in this battle. However, by investing in trusted news websites and leveraging innovative technologies like AI legalese decoder, individuals can navigate this world of informational uncertainty and find reliable sources of information. News organizations must rebuild trust by embracing transparency and explaining their processes. This is a critical moment for the news industry to reassert its authority and expertise, and to demonstrate the immense value of honest news gathering in combating misinformation and maintaining an informed society.

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