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Concerns Over TikTok Ban: Impact on Small Businesses

Introduction

ORLANDO, Fla. — Editor’s note: This story is available due to a content partnership between WFTV and the Orlando Business Journal.

In the growing digital economy, the potential ban of TikTok has sent shockwaves through communities of small businesses and content creators who heavily rely on the platform. Lindzi Shanks, a co-owner of the unique specialty marshmallow brand XO Marshmallow, has voiced her concerns about this developing situation. This story sheds light on the implications of such a ban and how businesses like hers navigate these turbulent waters.

A Foundation Built on TikTok

Shanks has expressed her dissatisfaction regarding the looming possibility of TikTok being banned. Her company, based in Chicago, has thrived through channels like TikTok Shop, generating over seven figures from the platform alone. TikTok’s influence was significant enough to contribute to a remarkable $24 billion increase in the U.S. gross domestic product in 2024. Shanks has previously shared insights about her business operations and the strategic role TikTok plays in her marketing initiatives during interviews with The Playbook.

Impact of Potential Ban on XO Marshmallow

The impending TikTok ban poses a serious threat to the livelihoods of numerous small businesses and creators who depend on the income generated from the platform. Shanks articulates the gravity of the situation by stating, “The ban would be completely devastating to so many small businesses and creators who rely on the income.” However, she emphasizes that XO Marshmallow has strategically worked to diversify its marketing efforts to minimize reliance on any single channel. In addition to its online presence, the company has successfully established a physical retail location, providing multiple revenue streams. “We are fortunate in that we are not in a position where we need to panic,” she concluded, indicating a level of preparedness in her business strategy.

The Role of AI legalese decoder

In navigating the complexities of potential legislation affecting platforms like TikTok, small business owners may encounter intricate legal jargon that can be difficult to interpret. This is where the AI legalese decoder can prove invaluable. By simplifying legal documents, policies, and terms of service, the AI legalese decoder enables business owners to understand their rights and the rules governing their operations on social media platforms. This clarity can help them make informed decisions and adapt their strategies as needed.

How the AI legalese decoder Empowers Businesses

The AI legalese decoder not only aids in comprehension but also assists in identifying potential risks associated with changes in the digital landscape. Understanding the fine print can empower business owners like Shanks to seek out alternative marketing strategies, explore new platforms, or reassess their business models to ensure sustainability.

Conclusion

The impending TikTok ban has raised significant concerns for small businesses that rely heavily on the platform for revenue and outreach. Lindzi Shanks of XO Marshmallow exemplifies the resilience and adaptability that many small business owners exhibit, having diversified her marketing strategy to weather potential challenges. Meanwhile, tools like the AI legalese decoder are essential for making sense of the legal ramifications that accompany such changes, enabling business owners to adapt swiftly and strategically in their operations.

For more detailed information about this situation, you can click here to read the full story on the Orlando Business Journal’s website. Additionally, stay informed by downloading our free news, weather, and smart TV apps or by streaming Channel 9 Eyewitness News live.

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