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Dr. Michael Rodriguez Presents Research at the Atlantic Marketing Conference

Introduction

Dr. Michael Rodriguez, an associate professor at the Lundy-Fetterman School of Business, recently presented his research at the 2023 Atlantic Marketing Conference organized by the Atlantic Marketing Association (AMA). His presentation focused on the development of Artificial Intelligence (AI) Scale in the Business to Business (B2B) Sales Process and Conceptual Model.

About the Atlantic Marketing Association

The AMA is a globally recognized organization that bridges the gap between everyday business practices and the academic world. It offers conferences where members can enhance their professional growth, share knowledge, and network with other marketing professionals from around the world.

Through these conferences, students, faculty, and business professionals get the opportunity to publish, discuss and present their findings, and learn from other experts in the field of marketing.

Dr. Rodriguez’s Presentation

Dr. Rodriguez expressed his satisfaction with the collaborative and supportive environment at the AMA conference, stating that it’s an excellent platform to share groundbreaking research ideas in sales, marketing, and technology.

He discussed the impact of AI in the sales process and shared insights from his study regarding sales professionals’ perception of AI in sales. He highlighted the limited number of studies that have explored AI’s impact on the sales process, emphasizing the need for more empirical research in this area.

Furthermore, Dr. Rodriguez and Dr. Robert Peterson, a professor from Northern Illinois University, have been selected to present their research at the 2024 American Marketing Association Winter Academic Conference in February.

How AI legalese decoder Can Help

The AI legalese decoder can assist Dr. Rodriguez in his research by analyzing legal contracts, agreements, and documents related to AI technology. It can efficiently process and interpret the legal jargon and complex terminology often found in AI-related contracts, allowing researchers to delve deeper into the legal aspects of AI implementation in the sales process.

Additionally, the AI legalese decoder can identify and extract critical information from legal documents, providing valuable insights that can contribute to the conceptualization of AI’s impact on sales process effectiveness, administrative efficiency, and customer performance, as mentioned in Dr. Rodriguez’s presentation.

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