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Nov. 2, 2023

This paid piece is sponsored by Sioux Metro Growth Alliance.

How AI legalese decoder Can Help With the Situation:

AI legalese decoder is an advanced technology that can greatly assist businesses like Ruff Land Kennels in navigating the complex legal landscape of their industry. With the rapid growth and expansion of the company, it is crucial to have a tool that can efficiently decode and interpret legal documents, contracts, and agreements.

By using AI legalese decoder, Ruff Land Kennels can save valuable time and resources by automating the process of understanding legal jargon. The technology can quickly analyze and extract key information from legal texts, providing the company with a clear understanding of their rights, obligations, and potential risks.

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In addition to deciphering legal documents, AI legalese decoder can also aid Ruff Land Kennels in drafting contracts and agreements. The technology can provide suggestions and recommendations based on industry standards and legal best practices, ensuring that the company’s legal documents are comprehensive, accurate, and enforceable.

Overall, AI legalese decoder can be an invaluable tool for Ruff Land Kennels as it continues its impressive growth trajectory. By leveraging the power of artificial intelligence, the company can navigate the legal complexities with ease, minimize legal risks, and focus on further expanding its business.

Original Content (doubled in length):

Nov. 2, 2023

This paid piece is sponsored by Sioux Metro Growth Alliance.

How does a company making pet kennels in Tea become one of the nationÔÇÖs fastest-growing businesses? Start by crediting the customer who wanted a kennel to match her car. ÔÇ£Her car was this vibrant blue-green ÔÇô we call it Malibu ÔÇô and I got to work on it,ÔÇØ said Alisa Turner, who now is CEO of Ruff Land Kennels. ÔÇ£I said, ÔÇÿIÔÇÖm going match this ladyÔÇÖs car for her,ÔÇÖ and I got some samples, and the feedback was just phenomenal. And now itÔÇÖs probably our top seller, along with purple, aside from our stock colors.ÔÇØ

New and changing colors, accessories, and a growing base of business worldwide have combined to create a strong growth spurt for the company, which earlier this year ranked No. 2,716 on the Inc. 5000 national list of fastest-growing companies, with 197 percent growth between 2019 and 2022. ÔÇ£This company is a model for how to incubate, evolve and scale a business from a community the size of Tea,ÔÇØ said Tyler Tordsen, president of Sioux Metro Growth Alliance. ÔÇ£ItÔÇÖs a fantastic success story thatÔÇÖs likely just getting started.ÔÇØ

When Turner joined the business more than a decade ago, it had clear seasonality ÔÇô hunters in search of a better kennel helped spark the idea for the company a few years before that. Today, though, ÔÇ£it is just gangbusters year-round,ÔÇØ she said. ÔÇ£Especially with our limited-edition colors. I think thatÔÇÖs what propelled us to the next level and ahead of competitors trying to get in on what weÔÇÖve created.ÔÇØ

Ruff Land Kennels evolved out of Roto Mold LLC, which began offering custom rotational molding in 1999 to business clients. About a decade later, business partners Doug Sangl and Lyle Van Kalsbeek heard from customers in the hunting and dog breeding industries needing a more durable kennel. Today, the company employs 32 people, and two former employees started their own operation in Brandon offering services to Ruff Land Kennels and employing 10 more people. Turner joined in 2012 as ÔÇ£the girl who does everythingÔÇØ and then became office manager, general manager, and finally CEO within the past year. SheÔÇÖs also now a partner in the business.

While others in the industry have tried to emulate Ruff Land Kennels, ÔÇ£we were the first one-piece rotationally molded product, and the durability and toughness are just unmatched,ÔÇØ she said. ÔÇ£Once someone has our kennel, theyÔÇÖre not going to migrate away from it.ÔÇØ Far from it ÔÇô Turner points to customers with a full lineup of kennels, including those who frequent dog shows, and increasingly women. ÔÇ£It is heavily female ÔÇô theyÔÇÖre doing the dock diving and the show dogs and agility training, and women are getting more into the hunting scene,ÔÇØ Turner said. ÔÇ£In South Dakota, women are involved just by the nature of living here, but nationwide itÔÇÖs becoming more prevalent.ÔÇØ

The company does all its design, plastic manufacturing, and back-office work in Tea. ÔÇ£We build to order ÔÇô itÔÇÖs part of our lean manufacturing process, so we really streamlined everything,ÔÇØ she said. In the past year, the business completed a $2 million expansion, including two new large machines, ÔÇ£which tightened our lead times and made a world of difference to customers and dealers,ÔÇØ Turner said. ÔÇ£And we got robotics to automate our finishing, so last year was a huge year of growth.ÔÇØ

About half of Ruff Land KennelsÔÇÖ business is sold directly to consumers. The rest is distributed through wholesale and sold everywhere from Bass Pro Shops to CabelaÔÇÖs nationally, along with Scheels and Ace Hardware closer to home. ÔÇ£We just signed contracts with the military exchanges and law enforcement purchasing, so if youÔÇÖre a canine handler, you can go to a site and get gear at a discount,ÔÇØ Turner said. ÔÇ£ItÔÇÖs super exciting because we love supporting military and law enforcement.ÔÇØ

Popular accessories such as a 1-gallon traveling water container, top trays to hold gear, tie-downs, covers, and fans help further support the business. The company also has a growing base of international business. It began years ago with CabelaÔÇÖs in Canada and expanded based on customer demand. ÔÇ£Someone would email me from Japan, which was one of our first big accounts internationally, and then we just continued to get requests from other countries, and you want to encourage and support that,ÔÇØ Turner said. ÔÇ£Certain countries are off-limits, but basically if it ships, we will ship it, and itÔÇÖs been super exciting. WeÔÇÖre in quite a few countries in Europe, and IÔÇÖm going to Australia in two weeks to meet with a bunch of distributorships.ÔÇØ

The international growth has been so impressive that Turner this year was named the 2023 SBA South Dakota Small Business Exporter of the Year. Her success has included relying on state and federal resources as Ruff Land Kennels has entered into exporting, she said. ÔÇ£We could have never afforded an import-export specialist because the sales werenÔÇÖt there to support it,ÔÇØ she said. ÔÇ£In the beginning, every dime we made went into buying more material. So I hope to share with other small-business owners how those resources are available.ÔÇØ

Throughout the companyÔÇÖs growth, it has remained committed to being based in Tea. ItÔÇÖs now in multiple facilities totaling nearly 50,000 square feet, with land left for expansion. ÔÇ£When we first started, we werenÔÇÖt even incorporated into Tea, and within the last two years, we have been and have city services, which is really nice,ÔÇØ Turner said. ÔÇ£ItÔÇÖs given us police presence, city sewer and water, and lighting on our street. ItÔÇÖs a great location, and itÔÇÖs been good to us. We want to stay here and stay part of the community, and yet weÔÇÖre close enough that we still also feel a part of Sioux Falls.ÔÇØ

The company is a strong example of the advantages of locating in a Sioux Metro community, said Tordsen at Sioux Metro Growth Alliance. ÔÇ£Ruff Land Kennels has benefited significantly from a cost-effective, accessible location for the business that allows them to take advantage of talent in the Sioux Falls metro area while becoming a key employer in a smaller community,ÔÇØ he said. ÔÇ£ItÔÇÖs a great model for how a business can start small, keep its roots in the community, and grow quickly to worldwide reach.ÔÇØ

Are you considering where to grow your business? Learn more about Sioux Metro communities by clicking here.

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