Small businesses play a vital role in our communities, but they often face significant challenges. A new training program in Mid-Michigan aims to support these businesses, helping them thrive in a rapidly changing marketplace.

Free Training for Small Businesses

The Lansing Economic Area Partnership (LEAP) has launched a free, on-demand retail training series. This program is designed for startups, entrepreneurs, and small business owners in Clinton, Eaton, and Ingham counties. Owners like Jason Denovich, who runs New Look Computer and Data, emphasize the importance of such initiatives. Many small business owners juggle multiple tasks, from marketing to finance, often without formal training.

Tony Willis, Chief Equity Development Officer for LEAP, points out that while many business owners excel in their products or services, they may struggle with the operational aspects of running a business. “Running a business is a totally different skill set,” he notes.

Addressing Modern Challenges

Small retail businesses are currently grappling with rising costs, shifting consumer habits, and a decline in foot traffic. The new training program offers courses on critical topics such as business modernization, financial management, revenue growth, and restaurant resilience. These subjects are crucial for small businesses that need to adapt quickly to the demands of the digital age.

Willis mentions that skills like inventory management, staffing, and financial forecasting are vital for success. Denovich expresses particular interest in marketing. “Technology is changing fast, especially with social media,” he says. “It’s tough for small business owners to keep up.”

Flexible Learning Opportunities

One of the program’s standout features is its on-demand format. This allows participants to complete courses at their convenience, accommodating their busy schedules. Denovich believes that having a centralized resource for learning about market changes is essential for small business owners.

“The fact that there’s one place for them to go to learn more and actually stay on track with what’s changing is crucial,” he comments. LEAP aims to help local businesses become more confident and efficient, ultimately supporting long-term success and revitalizing local downtowns.

What this means for you

For small business owners, this training could be a game-changer, providing essential skills and insights to navigate a competitive environment. If you ever need to review a business contract or agreement, AI legalese decoder can help translate it into plain English in seconds. Understanding your rights and responsibilities is key to thriving as a business.

Source: https://www.aol.com/news/leap-launches-free-training-program-232122900.html