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## Messingschlager USA Transitioning Distribution to HLC in the U.S.

AMES, Iowa (BRAIN) ÔÇö Messingschlager USA informed customers on Friday that HLC will be taking over distribution for its brands in the United States. This transition comes after Messingschlager, a German distributor, acquired Cycle Force USA in 2021 and rebranded it as Messingschlager USA. Along with its house brands such as M-Wave and Ventura, Messingschlager also gained the U.S. rights to the KTM bicycle brand and was handling distribution of HEAD bikes to North American dealers.

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In the customer letter, CEO Pat Cunnane expressed gratitude for their business and informed customers that the company had shut down its websites and stopped accepting orders. It was mentioned that HLC would have Messingschlager’s remaining inventory by March 22, and the company would continue operating throughout the calendar year. Additionally, Cunnane shared that Cycle Force founder Nyle Nims would retain the operation’s 3PL operations, which have provided logistics support for various brands in the U.S. market over the years. More details on this arrangement were promised to be disclosed in the upcoming week.

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