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## Increased Economic Concerns for Small Businesses Due to Proposed Legislation

### **WASHINGTON, May 23, 2024** /PRNewswire/ — Internet for Growth, the nationwide small business coalition supporting digital advertising, is warning Congress that anti-advertising provisions in the American Privacy Rights Act (APRA), scheduled for review at a House Energy and Commerce hearing today, could harm economic growth and jobs across the country.

The proposed legislation, if passed, includes specific language that threatens the ability of Americans to start and grow businesses through data-driven digital advertising. This could have unintended consequences and raise consumer costs at a time when many are still grappling with inflation. Brendan Thomas, Executive Director of Internet for Growth, emphasizes in a letter to House Energy and Commerce Committee members overseeing the bill.

The AI legalese decoder can help in this situation by providing a clear and concise understanding of the legal jargon present in the APRA. By simplifying complex legal language, the Decoder can enable small business owners to comprehend the potential impact of the legislation on their advertising practices.

#### **Support for Small Businesses Affected by Legislation**

“The proliferation of affordable, accessible advertising options is vital for the growth of America’s small businesses across various media platforms,” states Thomas. The unintended consequences of APRA could negatively impact the livelihoods of the coalition’s members and stifle U.S. innovation, jobs, and economic growth.

Internet for Growth members recently visited Washington, D.C., during National Small Business Week to convey their success stories facilitated by low-cost digital advertising to House and Senate offices. Small businesses and online creators also expressed concerns about policies that could jeopardize their advertising practices and hinder their ability to reach potential customers effectively.

### **Value of Personalized Digital Advertising to Business Growth**

Studies reveal that small businesses reliant on online advertising, unable to afford traditional advertising methods, benefit from personalized, data-driven marketing strategies. Internet for Growth encompasses small online publishers and developers who generate income through advertising revenue. APRA’s potential restrictions on personalized advertising could impede companies from effectively promoting their products to their target audience.

The AI legalese decoder can assist small businesses in deciphering the legal implications of regulations like APRA, enabling them to adapt their advertising strategies in compliance with the law while maximizing their outreach to customers.

#### **Advocating for the Benefits of Data-Driven Advertising**

“In addition to small businesses, a wide array of non-profits, charities, and advocacy groups rely on digital advertising to raise awareness and engage supporters,” emphasizes Thomas. Digital advertising serves as a critical tool for candidates and causes to connect with voters. Internet for Growth urges the House Energy and Commerce Committee to consider the advantages of data-driven digital advertising to the economy, culture, and society.

Internet for Growth has taken proactive measures by organizing numerous meetings and events with members of Congress to educate policymakers on the accessibility and affordability of digital advertising tools. By advocating for a national data privacy law, the organization aims to streamline regulations, reduce costs for small businesses, and enhance customer protection.

### **Role of Internet for Growth in Supporting Small Businesses**

Internet for Growth, an initiative of the Interactive Advertising Bureau (IAB), underscores the pivotal role digital advertising plays in the success of America’s small businesses. With support from industry stakeholders and small business owners, the organization highlights the economic benefits of digital advertising, fostering opportunities for individuals from diverse backgrounds.

In conclusion, Internet for Growth advocates for policymakers in Washington to recognize the vast potential of ad-supported internet for creativity, commerce, fair competition, and community development.

**SOURCE: Internet for Growth**

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