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Announcement of Acquisition: BRP Inc. and Bryton Marine Group

Overview of the Acquisition

Published on: 28th April 2025

In a significant move within the marine industry, BRP Inc. and Bryton Marine Group have officially confirmed their definitive agreement. This agreement facilitates Bryton Marine Group, a family-owned enterprise operating in Washington State and British Columbia, to acquire the assets of Alumacraft located in St. Peter, Minnesota. This strategic transaction follows BRP’s dedicated decision to divest from its Marine businesses, thereby focusing more intensively on its core Powersports activities. This shift is anticipated to enhance BRP’s standing and contribute to its long-term aspirations for success in its primary markets. More critically, this move reflects Bryton Marine Group’s commitment to enriching local and maritime communities through market-driven products, thus ensuring a sustainable future.

Leadership Insights

José Boisjoli, President and CEO of BRP, expressed his pride in the strong legacy built around the Alumacraft brand. “I am proud of the strong foundation we have established over the years for this iconic brand, and I am delighted to have identified the right buyer for Alumacraft. The family-oriented Bryton Marine Group, having been in business for several decades, embodies core values and a culture that will enable Alumacraft employees to harness the full potential of the business. We sincerely appreciate our employees for their unwavering commitment and wish them the very best as they embark on this exciting new journey,” he stated.

Bryton Marine Group’s Vision

Bryton Marine Group stands out as a diversified assembly of marine manufacturers that specialize in aluminum boats ranging from 17 feet to an impressive 150 feet. Their reputable brands cater to various sectors, including commercial, governmental, recreational sport fishing, and adventure boating markets across North America. Seizing upon this opportunity, Bryton Marine Group aims to augment its existing lineup of esteemed boat brands. Byron Bolton, CEO of Bryton Marine Group, remarked on this exciting development:

“We are thrilled to acquire the Alumacraft marine business from BRP. This strategic expansion of our North American boat-building brand footprint aligns perfectly with our growth and long-term ownership objectives,” Bolton affirmed. He further elaborated, “For over 75 years, Alumacraft has played a pivotal role in creating indelible memories for families. Its robust heritage is deeply rooted in the marine community, and we are eager to continue expanding the brand’s presence on a global scale. We look forward to embracing Alumacraft’s skilled employees and loyal dealers into the Bryton family, as they have been crucial in establishing the brand’s reputation for quality and innovation.”

Transition Period and Next Steps

This transaction is anticipated to be finalized by the end of BRP’s first quarter of the fiscal year. In the interim, BRP and Bryton Marine Group have committed to a collaborative effort aimed at ensuring a seamless and successful transition for all stakeholders involved.

Harnessing Technology: AI legalese decoder

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Conclusion

As this acquisition unfolds, both BRP Inc. and Bryton Marine Group are poised for an exciting new chapter that promises growth, innovation, and a commitment to enriching local communities. The integration of Alumacraft into Bryton Marine Group is anticipated to elevate the brand’s legacy while ensuring its continued success in the competitive marine market.

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