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United Sodas of America Names New President and Head of Marketing

BROOKLYN, NY. ÔÇö Better-for-you soda brand United Sodas of America has appointed Dan Herndon as its president in a recent announcement. Additionally, the company has brought on Carli Nicholas to serve as its head of marketing, further bolstering their leadership team.

Dan Herndon’s Role as President

As president, Dan Herndon will play a pivotal role in spearheading the growth of United Sodas of America across all channels. His responsibilities will include realigning strategies, making informed investment decisions, restructuring the organization, and optimizing operations to drive success for the brand. Herndon will provide leadership and oversight to the company’s day-to-day team to ensure smooth operations and effective execution of plans.

A key focus of Herndon’s role will be to implement innovative strategies that will elevate the brand’s market presence and enhance its competitiveness in the industry. His extensive experience in sales and marketing, including his previous roles as vice president at Hazelnut Growers of Oregon Cooperative and Peeled Snack, as well as senior vice president at Acosta sales and marketing, positions him well for success in his new position.

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Continued Leadership by Craig Roscoe

Craig Roscoe, co-founder and chief executive officer of United Sodas, will maintain his role in overseeing the brand’s vision and managing investor relations. Roscoe’s continued leadership will provide stability and continuity as the company undergoes key leadership changes and embarks on new growth opportunities.

Carli Nicholas’ Appointment as Head of Marketing

Carli Nicholas brings a wealth of experience to her new role as head of marketing at United Sodas of America. In her position, Nicholas will be responsible for driving the brand’s e-commerce growth, shaping its creative direction, and managing various aspects of the marketing mix.

Her areas of focus will include overseeing communications, digital marketing, public relations, social media engagement, community outreach, influencer partnerships, and advertising efforts. Nicholas’s strategic insights and creative acumen will be instrumental in elevating United Sodas’ marketing initiatives and enhancing consumer engagement.

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