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Expansion of Uncrustables Plant Accelerates Brand Growth

ORRVILLE, OHIO ÔÇö The opening and later expansion of the J.M. SmuckerÔÇÖs Co.ÔÇÖs Uncrustables plant in Longmont, Colo., accelerated the brandÔÇÖs growth in 2022 and 2023, setting the stage for further expansion and success in the upcoming years. The momentum gained from the plant expansion continued into the third quarter of fiscal 2024, with the introduction of Uncrustables in Canada and in the away-from-home category further propelling the brandÔÇÖs growth.

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“This time last year, we completed the expansion of our second Uncrustables sandwiches plant in Longmont, Colo., which enabled us to increase distribution, improve in-stock levels and come off allocation for the first time in years,” said Mark T. Smucker, chairman, president and chief executive officer, during a Feb. 27 conference call to discuss third-quarter results.

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“Total company net sales for Uncrustables sandwiches grew 6%, driven by over 30% growth in the Away From Home business. Our launch in Canada also continues to exceed our expectations. We continue to expect total company net sales of approximately $800 million for the full fiscal year.”

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Adding to managementÔÇÖs optimism are the results of the brandÔÇÖs first advertising campaign that launched this fall and supported double-digit sales growth in the most recent 13-week period, according to the company. Additionally, another Uncrustables plant being built in McCalla, Ala., remains on track to begin production in calendar 2024.

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“I think notably, if you look at consumer takeaway in the quarter, the consumer takeaway remains very strong, which again, helps to support our confidence in the double-digit growth and the reacceleration of the brand as we move forward into the next several quarters,” Mark Smucker said.

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