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Elon Musk’s Social Media Platform X to Launch TV App for Amazon and Samsung Users

Social media platform X chief executive Elon Musk has announced plans to launch a TV app next week for Amazon and Samsung users, allowing them to watch long-form videos. Last October, X introduced an early version of video and audio calling for select users. Musk envisions turning the platform into a super app that will offer a wide range of services, from messaging to peer-to-peer payments, according to Reuters.

On a user’s post mentioning that long-form videos on the platform could be directly streamed on smart TVs, Musk replied, “Coming soon.”

According to a Fortune report cited by Reuters, the upcoming app could bear similarities to Google’s YouTube TV app. The report, quoting an anonymous source, suggests that Musk is determined to compete with YouTube in the digital video market.

X is actively partnering with prominent figures like former Fox commentator Tucker Carlson and former CNN anchor Don Lemon to establish itself as a ‘video-first platform’.

Since Elon Musk’s acquisition of X in 2022, the platform has faced challenges in retaining advertisers due to ongoing controversies. Musk has hinted at the possibility of X obtaining a money transmitter license in New York in the near future, with potential approval in California shortly thereafter. The process of obtaining approval in New York may take a few months, as reported by Reuters.

Elon Musk aims to transform X into an “everything app” akin to Tencent’s WeChat, offering diverse features beyond social media, including the ability to transfer money among X users.

Industry experts suggest that for X to expand its services nationwide, acquiring a money transmitter license in each state of the U.S. is imperative. Musk has emphasized that approvals in New York and California hold significant importance, given the lengthy approval processes in these populous states.

Notable states such as Pennsylvania and Utah have already granted money transmitter licenses to X, signaling progress in regulatory compliance for the platform. (Based on Reuters report)

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