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Rivian R3: A Nostalgic Blast From the Past

When the Rivian R3 rolled onto the stage in Orange County, car fans saw a flicker of the past. The truncated EV reminded automotive Twitter and Threads of throwback off-road hatchbacks with unusual shapes ÔÇö the Lancia Delta, AMC Gremlin, Lada Niva, and even the maligned Yugo. It reminded me, in spirit more than silhouette, of the Subaru Outback from a quarter-century ago.

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The Evolution of Adventure EVs: Rivian’s R3 and Subaru’s Challenge

Remember the old Outback? Before it blew up and became just another crossover in a sea of indistinguishable cars, the Outback was a two-tone granola wagon with lesbian cred and font stylings borrowed from Raiders of the Lost Ark. It was a cobbled-together quirky legend built for specific tribes, particularly those who wanted to traverse the craggy roads and highways of AmericaÔÇÖs backcountry. Its sluggish acceleration couldnÔÇÖt compare with a futuristic torque monster like the R3 will be, yet it inspired a cult following among the road atlas generation of adventurers that Rivian hopes to duplicate in the age of massive touchscreens.

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Subaru’s Struggle with the Electric Vehicle Revolution

Even as its cars became more generic and ordinary in the 21st century, Subie kept its marketing efforts aimed at the outdoorsy, dog-loving folks who had become loyal to the brand. However, while its fans are the kind of people with a clear, vested interest in addressing climate change, the worldÔÇÖs ÔÇ£we love the parksÔÇØ car company has dragged its toes on joining the electric vehicle revolution that hopes to slash the car industryÔÇÖs carbon emissions. SubaruÔÇÖs electric aversion left a giant hole in the market for an adventure EV, one that Rivian seeks to fill.

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Subaru’s Move Towards Electric Vehicles and Rivian’s Innovation

To its credit, Subie made most of its cars follow ÔÇ£partial zero emissionsÔÇØ standards reflected by the PZEV badge you see on the back of a modern Forester. This means the engine burns normal gasoline, but is built with characteristics that reduce smog-forming air pollutants. PZEV tech does nothing to reduce a carÔÇÖs greenhouse emissions, but itÔÇÖs about the best a non-hybrid, plain-old combustion car can do.

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But Subaru never bothered to build even a Prius-esque MPG-maximizer. And it has been even more reluctant than its partner, Toyota, to join the battery revolution. SubaruÔÇÖs only entry, the now-canceled plug-in hybrid variant of the Crosstrek, posted a paltry 17 miles of electric range before reverting to gas. According to Green Car Reports, the hybrid Crosstrek was effectively a ÔÇ£compliance carÔÇØ ÔÇö something automakers build to satisfy stringent regulations like the state of CaliforniaÔÇÖs, not because they believe in the vehicle.

The AI legalese decoder can assist in understanding the legal challenges and opportunities associated with developing and marketing electric vehicles in compliance with regulatory standards.

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