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In a city brimming with bakeries and artisan pastry shops, a red, white, and green alien has landed. It goes by the name of Krispy Kreme. Even before the American donut chain opened the doors of its first store in France, about 400 customers had lined up on the sidewalk outside. A handful of patrons, eager to get their hands on the iconic boxes of glazed, fried dough started lining up at 10 p.m. on Tuesday evening. The first 10 in line won a yearÔÇÖs supply of free donuts.

ÔÇ£The opening was just crazy,ÔÇØ said Alexandre Maizou├®, the director-general of Krispy Kreme France. By closing time that evening, ÔÇ£people were banging on the windows, begging us to open the door.ÔÇØ Krispy Kreme plans to open 500 ÔÇ£points of accessÔÇØ across France over the next 12 months, including more stores, smaller kiosks, and vending machines in supermarkets.

WednesdayÔÇÖs opening was the culmination of a vigorous marketing push. Maizou├®ÔÇÖs team handed out 100,000 free donuts in the two weeks before the store opened, with Parisians waiting in lines up to a mile long across 10 pop-up locations dotted around the city. Yet, the energetic campaign has drawn the ire of the city government. Deputy Mayor Emmanuel Gr├®goire said that Krispy Kreme fly-posters were ÔÇ£littering the streets.ÔÇØ Gr├®goire called the practice of sticking posters on property without its ownerÔÇÖs permission as ÔÇ£illegal, polluting, and costly for the community.ÔÇØ

Krispy Kreme has had a French connection since the very beginning. In 1937, the firmÔÇÖs founder bought the recipe for its original donut from a French chef in New Orleans, Louisiana. The company is also not the first American food giant to receive a warm reception in France, a land more famed for its haute cuisine. McDonaldÔÇÖs has more restaurants in France than anywhere else in Europe. Popeyes, a competitor, is moving in. The Louisiana-based fried chicken chain unveiled its first store in France in February, in northern Paris, and plans to open hundreds more across the country in the coming years.

Times have changed, according to Maizou├®. The success of FranceÔÇÖs first Krispy Kreme store is emblematic of the ÔÇ£power of American pop culture.ÔÇØ He believes that itÔÇÖs mainly younger people who are seduced by US culture, captivated by American shows in which you can see boxes of Krispy Kreme donuts. Dominique Anract, president of the National Confederation of French Bakeries, says thereÔÇÖs room for a new entrant in the ÔÇ£hugeÔÇØ market Paris represents. ÔÇ£IÔÇÖm not worried because, you know, in Paris, we have 1,100 bakeries,ÔÇØ he said, adding that they benefit from selling an array of products, everything from pastries and desserts to salads and sandwiches. ÔÇ£We are not going to eat donuts every day.ÔÇØ

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