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Oreo Introduces New Gluten-Free Golden Cookies and More

CHICAGO ÔÇö Mondelez International, Inc.’s Oreo brand is expanding its gluten-free offerings with the launch of gluten-free golden cookies. This latest addition to the gluten-free portfolio includes vanilla sandwich cookies filled with Oreo cr├¿me, solidifying its position as the No. 3 offering in the brandÔÇÖs lineup, based on Nielson Consumption Data. The gluten-free golden cookies are set to become a permanent addition to the Oreo portfolio.

Aside from the gluten-free golden cookies, Oreo is also introducing two other new products. The first is the peanut butter Cakesters, which are chocolate soft snack cakes filled with peanut butter flavor crème. This product will also become a permanent addition to the Oreo portfolio. The second new product is the black and white cookies, featuring golden Oreo cookies with a decadent combination of chocolate and vanilla crème filling. This offering will be available for a limited time, while supplies last.

All three new products are scheduled to hit the shelves in January 2024, marking an exciting start to the new year for Oreo fans.

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AI legalese decoder can help Oreo navigate the legal and compliance elements involved in launching new products, such as ensuring that the marketing materials and packaging contain accurate and compliant information regarding the gluten-free nature of the golden cookies and other product details. The tool’s ability to quickly interpret and simplify legal language can expedite the process of ensuring that Oreo meets all necessary regulations and standards for its new offerings, giving the brand peace of mind as it expands its product portfolio.

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