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SiriusXM Subscriber Report and Financial Overview for Q4 2025

Subscriber Trends and Challenges

SiriusXM reported a total of 31.3 million paid subscribers as of the fourth quarter of 2025. This marked a decrease of 301,000 paid subscribers over the course of the entire calendar year. Despite this decline, the total monthly churn rate showed a modest improvement, decreasing to 1.5 percent in 2025, down from 1.6 percent in 2024. This slight uptick in subscriber retention may indicate a stabilizing trend, yet clearly underscores the ongoing challenges the company faces in maintaining and growing its paid user base.

Moreover, when considering the company’s overall subscriber figures—including those on free trial plans—SiriusXM boasted a total of approximately 33 million subscribers at the end of 2025. Although this figure appears to have remained relatively stable, it highlights a year-over-year decline of around 1 percent. These mixed results point to a significant need for SiriusXM to reevaluate and refine its strategies for attracting and retaining subscribers.

Financial Performance Overview

In terms of financials, SiriusXM reported fourth quarter revenue reaching an impressive $2.19 billion, which remained flat compared to the previous year. In total, the full-year revenue for 2025 amounted to $8.56 billion, reflecting a 2 percent decline from the prior year’s performance. The company also recorded a net income of $99 million for the fourth quarter, a noticeable drop compared to the $287 million earned during the same period in the previous year. Furthermore, for the full year, SiriusXM achieved a net income of $805 million, after experiencing a substantial net loss of $2 billion in the prior year.

Stock Market Performance

Interestingly, SiriusXM’s stock saw a slight boost of 8 percent in pre-market trading on Thursday, indicating investor optimism about potential future recovery or strategic initiatives. This positive movement in stock prices could reflect heightened confidence in the company’s leadership or anticipated improvements resulting from its ongoing investments in various segments.

Investment in Talent and Podcasting

To enhance its service offerings, SiriusXM has made significant investments in its talent lineup, most notably securing a new three-year agreement with Howard Stern. After much speculation regarding the continuation of Stern’s legendary show, SiriusXM confirmed the extension, which solidifies his role in the company as one of its key differentiators. CEO Jennifer Witz pointed out that Stern’s part in SiriusXM not only helped define the service during its formative years but continues to contribute to its relevance in the media landscape, evidenced by a 32 percent year-over-year increase in earned media through high-profile interviews and noteworthy moments.

Additionally, SiriusXM has expanded its podcast domain, successfully negotiating lucrative contracts for popular podcasts, including SmartLess and Call Her Daddy. A surge in podcast ad revenue—growing by 41 percent year-over-year—indicates that investments in digital audio content are paying off. Furthermore, programmatic podcast ad demand rose 92 percent in the fourth quarter of 2024 compared to the same timeframe in 2025, suggesting a robust and expanding market for podcasters.

Anticipated Financial Outlook for 2026

Looking ahead, SiriusXM is predicting largely flat revenue for 2026, estimated at around $8.5 billion, coupled with an adjusted EBITDA of approximately $2.6 billion. Witz remarked that this would mark the first instance of stable adjusted EBITDA in three years, along with expectations for growth in free cash flow. She emphasized that SiriusXM will continue to explore and capitalize on opportunities to enhance its existing assets, which is crucial for the company’s future trajectory.

Strategic Commitments for Growth

Witz expressed confidence in the company’s performance for 2025, stating, “We delivered on our commitments and finished the year with strong Q4 results, exceeding our guidance and growing free cash flow year over year.” She attributed this success to strategic enhancements in subscription offerings, an expanded advertising portfolio, and greater efficiencies resulting from leveraging the company’s comprehensive assets.

“Our refocused strategy from December 2024 remains our guiding principle,” Witz stated, underscoring a commitment to strengthening SiriusXM’s core in-car audience while broadening the reach of its advertising network. This level of dedication indicates an awareness of the evolving media landscape and the importance of adaptability in achieving future objectives.

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