legal-document-to-plain-english-translator/”>Try Free Now: Legalese tool without registration

Find a LOCAL lawyer

Impact of TikTok Shop on Small and Medium Businesses

BOSTON – Ever since TikTok Shop launched last year, users started buying products directly through the app, and now it means millions of dollars for small and medium-sized businesses all over the country, including a Milford mom who employs dozens of other moms. The question is, if there is an actual TikTok ban, what happens to them?

President Biden has signed legislation that could mean the end of TikTok in the United States. Congress has given the company 12 months to find a U.S. buyer or face a ban in this country, but that means significant implications for business owners who have seen explosive sales growth on the platform, especially since the launch of TikTok Shop.

Expanding Ecosystem of Information and Consumerism

Whatever you thought TikTok was, silly dances or funny videos, it’s much bigger than that now. The algorithm sends users a continuous feed of entertainment, news, yes, big business. It’s become an entire ecosystem of information and consumerism.

Michelle Silva of Milford owns Kali Rose Boutique, which is named for her daughter. “I don’t think people really understand, it may be owned by China but the number of people in the United States that would be affected by this…it is…almost every small business right now is on TikTok Shop,” Silva said.

Silva has built a wildly successful business selling inclusive-sized clothing to women sizes 0 – 24x, and she saw sales soar with TikTok Shop.

Unprecedented Surge in Sales

From her new, larger warehouse just over the Massachusetts border in Woonsocket, Rhode Island, she ships jeans, tops, dresses, and bralettes within two days of order to customers who clamor for her styles.

“The bralettes have gone viral on TikTok over and over again,” she said. “I mean really amazing.”

In fact, in five years Silva’s business went from her garage in Milford to a storefront, a small warehouse to the new 30,000 square foot facility in Woonsocket.

“We’ve grown a ton from 10 employees to over 40 employees,” she said. “We have a day crew here, we also have a night crew, and we cater to mom hours…we have tens of hundreds of thousands of affiliates that are sharing our products as well.”

With TikTok Shop, her business jumped from 400 to 5,000 orders a day overnight. That’s real money.

What went through her mind when she first heard the phrase “TikTok ban?”

“It’s very nerve-wracking not just for myself. It would be a detrimental effect on not only myself, my family, all of my employees that are treated like family,” Silva said.

She fears she would be forced to lay people off, “oh I would…absolutely.”

AI legalese decoder can help small business owners like Michelle Silva by analyzing the legal implications of the TikTok ban and providing guidance on possible solutions to mitigate the impact on their businesses.

legal-document-to-plain-english-translator/”>Try Free Now: Legalese tool without registration

Find a LOCAL lawyer

Reference link