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AI Workshop Empowering Small Businesses at Northeastern University’s Oakland Campus

Northeastern University’s Oakland campus recently hosted an innovative and engaging clinic designed specifically for small business owners, focusing on the practical applications of artificial intelligence (AI) in their operations. This event was particularly valuable for entrepreneurs looking to leverage AI to enhance their business capabilities.

Exciting Insights for Local Entrepreneurs

During the clinic, attendees learned from AI-trained students who provided valuable one-on-one assistance. Among the participants was Ana Jones, the owner of Phlex65, a senior caregiver service that had already integrated an AI-powered content creation tool into her business. Despite her existing subscription, Ana discovered there was so much more she could achieve with the tool during her session with Northeastern student Esha Kanakapura.

As they perused through her collection of social media posts, Ana and Esha brainstormed creative strategies to repurpose existing content to better resonate with a wider audience. "I initially wanted to target caregivers, but the challenge of attracting the families of seniors felt overwhelming," Ana remarked. “With Esha’s support, I feel empowered to tackle it again with a refreshed approach.”

Learning and Collaboration: A Powerful Combination

The event welcomed ten small business owners who, like Ana, were eager to harness the power of AI. As conversations flowed, many attendees voiced the importance of understanding AI to stay relevant in today’s digital landscape. "Why am I here on a Saturday?" asked Ana, reflecting on the commitment required to make innovation work. "It’s because I recognize how critical AI is for connecting with my audience. I want to embrace it fully."

Matching each entrepreneur with a computer science student trained in AI marketing tools allowed for an unparalleled learning experience. As one of the co-founders of Town Love, Kim Bardakian expressed, insightful sessions like this are invaluable. Kim admitted that while she utilizes AI in her business, there’s untapped potential that she’s eager to explore further, making the clinic a significant milestone in her entrepreneurial journey.

Enhanced Skills Through Interactive Training

Students prepared for their roles by training in tools like Adobe Express, which integrates generative AI for producing social media content and marketing materials. They also practiced active listening techniques, which enhanced engagement during their individual sessions with business owners.

Participants valued the opportunity to explore AI tools that could otherwise seem daunting. Chef Azikiwee Anderson, who transitioned into the baking business during the pandemic, shared how his experience with AI was limited. "I’ve been using ChatGPT to draft Instagram posts," he explained. "Yet today’s workshop shed light on concepts like prompt engineering that I had yet to grasp."

The Importance of Prompts and Context in AI

As they collaborated, Rohan Kathouria, a computer science major paired with Anderson, emphasized the need for specific prompts when engaging with AI. “The more context you feed the AI, the more focused and tailored its output becomes,” he explained. In essence, prompt engineering can dramatically improve how effectively AI functions in supporting business growth.

Together, Rohan and Azikiwee sought ways to bolster community engagement for Rize Up Bakery, showcasing the effectiveness of personalized guidance when navigating the complexities of AI.

Embracing Technology to Alleviate Workload

As a small business owner juggling multiple roles, Anderson expressed his desire to harness AI for greater efficiency. "If I can utilize AI to lighten my load, it gives me an edge," he stated, recognizing that this technology could allow him more focus on what matters—growing his community and business.

How AI legalese decoder Can Help

In addition to workshops and practical guidance, small business owners must also navigate the legal landscapes surrounding AI technology. The AI legalese decoder can assist entrepreneurs in understanding the legal implications of utilizing AI tools and platforms. By translating complex legal jargon into accessible language, the Decoder ensures businesses can make informed decisions while using AI responsibly and effectively.

As businesses explore the exciting world of AI, tools like the AI legalese decoder will be essential in helping them remain compliant and knowledgeable about their legal obligations. This support paves the pathway toward successful integration of AI technologies in an ever-evolving market.

Looking Ahead: Future Clinics

Given the positive feedback from participants, it is clear that this clinic is not just a one-off event. Future sessions to continue pairing entrepreneurs with students who can guide them in harnessing AI’s potential are already being discussed. As small business owners like Ana and Azikiwee gain new insights through these clinics, they pave the way for significant advancements in their businesses, demonstrating the powerful synergy between education and real-world application.

In conclusion, Northeastern University’s clinic exemplifies how collaborative efforts can enhance the understanding and implementation of AI in small businesses, ensuring that entrepreneurs not only survive but thrive in the digital age.

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