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Grand Forks Businesswoman Recognized as North Dakota Small Business Person of the Year

Honor for Deanna “Dee” Decimus Holmes

In an exciting announcement for the Grand Forks community, Deanna “Dee” Decimus Holmes, a dedicated entrepreneur from rural Grand Forks, has been named the North Dakota Small Business Person of the Year by the U.S. Small Business Administration (SBA). This award is a testament to her hard work and commitment to her craft, which is exceptional in the competitive landscape of small businesses.

Upcoming Celebration During National Small Business Week

Holmes will receive this distinguished honor in a formal ceremony that is set to take place in Washington, D.C. The event is scheduled to coincide with National Small Business Week, running from May 4-10, a time dedicated to recognizing the vital contributions that small businesses make to the economy. During this prestigious ceremony, the national winner for the Small Business Person of the Year will be announced by SBA Administrator Kelly Loeffler, adding further excitement to an already momentous occasion for Holmes.

Networking and Professional Growth Opportunities

Holmes has expressed enthusiasm about attending the celebration, particularly the opportunity to network with other entrepreneurs and business founders from various states and territories. She hopes to engage in meaningful conversations, ask insightful questions, and gain fresh ideas that could help her business evolve. She mentioned her desire to explore how trends impact her services and how she can better adapt her offerings to meet the evolving needs of the individuals that her company supports. “How can we serve our people better?” she pondered, reflecting her deep commitment to client care and community service.

Reflections on Her Achievement

In discussing her recognition as North Dakota Small Business Person of the Year, Holmes said, “I’m so honored. I have worked so hard.” Her voice trembled with emotion during a phone conversation with the Herald, as she acknowledged how meaningful it is to her that the organization sees her hard work and values the impact it has had on the community. This recognition validates her efforts and underscores the importance of dedication in running a successful business.

All Embracing Home Care: A Commitment to Quality Service

Holmes is the visionary behind All Embracing Home Care, a company she founded on April 19, 2019. The business has grown rapidly, now serving 109 clients while providing essential in-home care services, including daily living assistance for individuals and respite care for their caregivers. They handle a staggering total of 1,600 shifts per week, offering varied shift lengths from 30 minutes to 12 hours, and have clients requiring around-the-clock care. Holmes has shared that many of her clients are individuals who are either recovering from surgeries, such as hip replacements, or those who have suffered injuries from accidents.

Expanding Beyond Borders

With over 170 employees, All Embracing Home Care manages operations across nine different North Dakota counties and recently expanded its services into Arizona, specifically Maricopa and Pinal counties, establishing its headquarters in south Phoenix. The North Dakota counties serviced include Grand Forks, Cass, Griggs, Nelson, Steele, Traill, Walsh, Morton, and Burleigh, demonstrating the company’s significant growth trajectory and expansion efforts.

Tailored Home Care Solutions

The cornerstone of All Embracing Home Care lies in its commitment to delivering optimized in-home care solutions tailored to individuals of all ages. The services range from assistance with grocery shopping and bill payment to more personal care needs like bathing and toileting, ensuring that each client receives precisely the support they require.

Support Through Mentorship

As Holmes began her entrepreneurial journey with All Embracing Home Care in 2018, she sought guidance from SCORE mentors, which proved invaluable. “I had passion and ideas but lacked the structured knowledge necessary to bring my visions to life,” she admitted. Her mentors played an instrumental role in refining her business plans, identifying obstacles, and formulating actionable solutions. The insights provided in areas such as market research, financial planning, and customer engagement empowered Holmes to push forward with confidence.

A Multi-Faceted Entrepreneurial Vision

Holmes’s ambition didn’t stop with one venture alone. She has successfully ventured into multiple businesses, including El Way Child Care and Learning Center, Kidwell Signature Cleaning, and CAFF Property Group, alongside the nonprofit organization All Embracing Home Care Foundation. Her husband, Stephen Holmes, is also a business owner, running three enterprises of his own. “We’re serial entrepreneurs,” she said, highlighting their shared commitment to business development and community impact.

Partners in Success

Holmes has emphasized that the commitment her SCORE mentors demonstrated transcended beyond mere guidance; they were true partners in her growth. They actively celebrated her successes while helping her navigate challenges. “They instilled in me a strong business acumen and a problem-solving mindset that continues to drive my success,” she noted.

Community-Oriented Nonprofit

The All Embracing Home Care Foundation serves as a nonprofit entity that collaborates with local businesses to meet the needs of her clients through various initiatives, such as gift-in-need arrangements. This dedication to enhancing her community reinforces her overarching mission of providing excellent care for those in need.

Celebrating Innovative Entrepreneurship

Steve Moser, a SCORE mentor, characterized Holmes as “innovative” and a true “go-getter.” He shared that from the start, he and his colleagues advised her to engage essential professionals including bankers, account managers, insurance agents, and legal services. “She listens to us and does what we advise her to do,” Moser praised, illustrating her receptive attitude towards mentorship.

Recognition of Excellence

Alan Haut, SBA North Dakota District Director, expressed his enthusiasm for honoring Dee Decimus Holmes. He remarked, “I am excited to recognize Dee’s entrepreneurial success fueled by her compassion to serve others. Dee’s commitment to providing high-quality services to clients has led to significant increases in her customer base, allowing her to hire additional staff and expand to multiple communities across North Dakota.”

Upcoming Recognition Ceremony

Holmes is personally looking forward to her recognition at the upcoming Grand Awards event, which is scheduled for Tuesday, April 8, at the Opal Event Center in The Olive Ann Hotel located in downtown Grand Forks. This noteworthy occasion will celebrate her achievements alongside six other esteemed award recipients.

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