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Comcast to Launch StreamSaver Bundle with Peacock, Netflix, and Apple TV

May 14 – Comcast is gearing up to unveil a new streaming bundle, StreamSaver, which will combine its Peacock service with popular platforms like Netflix and Apple TV. This move comes as the media and broadband giant aims to retain its subscribers amidst tough competition in the industry.

The StreamSaver bundle will be available to all Comcast broadband, TV, and mobile subscribers at a significantly discounted price compared to other offerings in the market, as revealed by Comcast CEO Brian Roberts at the MoffettNathanson Media, Internet & Communications Conference on Tuesday.

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This strategic partnership follows a recent collaboration between Warner Bros Discovery and Walt Disney to introduce a bundle featuring Disney, Hulu, and Max streaming services. Roberts expressed confidence in Comcast’s ability to deliver a compelling package, leveraging the company’s long history of successfully bundling video services.

With the increasing competition from telecom firms like T-Mobile and Verizon, Comcast has been grappling with broadband subscriber losses. The conclusion of a federal internet subsidy program this month is expected to exacerbate this trend, making it imperative for Comcast to differentiate its offerings through innovative solutions like the StreamSaver bundle.

Churn remains a significant challenge for the streaming industry, prompting companies to explore bundling as a strategy to combat subscriber attrition and compete more effectively with Netflix, a dominant force in the market. Comcast’s Peacock service, part of NBCUniversal, reported 34 million subscribers in the first quarter, trailing behind Netflix and Disney’s rapidly growing subscriber bases.

Earlier in April, Comcast introduced a prepaid service plan called “Now” to attract a broader customer base, offering flexible monthly options for broadband, TV, and mobile services. The company is expected to unveil more details about the StreamSaver bundle later this month, aiming to capture the attention of consumers seeking diverse and value-driven streaming options.

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