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A Message to Our Atlanta Falcons Fans and Community

Acknowledging Disappointment

To our cherished Atlanta Falcons fans and community,

I want to take a moment to acknowledge the collective disappointment we have all felt over the past few seasons. No amount of words can truly remedy the heartache that comes from falling short of the high standards set by both you, our dedicated fans, and ourselves as an organization. I fully accept that this responsibility falls on my shoulders as the owner. When a team’s performance consistently fails to align with the expectations of its fanbase and the organization’s standards, it is imperative to own that accountability. I share in your frustration deeply because I, too, believe that this team has the potential to compete at a much higher level.

The Heartbeat of the Franchise

You, our fans, and the community we represent are truly the heartbeat of the Atlanta Falcons franchise. Each week, season after season, your unwavering support manifests in your attendance, your belief in our team, and your pride in wearing the Falcons colors. You’ve devoted your time, resources, and emotional energy to this organization, and that commitment deserves to be reciprocated with a team that consistently competes for championships. Unfortunately, we have not met that expectation in recent years. To honor your support, it was vital for us to evaluate our current state and determine the best way to move forward in a positive direction.

Comprehensive Assessment of Operations

In collaboration with Sportsology Group, we undertook a thorough assessment of our football operations over the last two months. Acknowledging that improvements are necessary for us to achieve our objectives, substantial changes are on the horizon. As we announced recently, we will be appointing a new head coach and general manager by 2026, but that decision is merely one aspect of a broader, reformative strategy we are embarking upon.

Honest Review of Our Operations

The extensive review we conducted was not just surface-level; it involved scrutinizing our entire football operation—every decision made, how those decisions are formulated and executed, the organizational structure, and how we communicate internally. These reflections will lay the groundwork for our future endeavors.

Immediate Changes to the Falcon’s Structure

Today, I want to provide you updates on the changes that are already in motion for the Atlanta Falcons organization:

• Executive Searches: We have initiated the search for new leaders to fill the head coach and general manager roles. ZRG Partners and Sportsology Group are working with us to ensure that we identify talented candidates who understand the current landscape and trajectory of the NFL.

• New Football President Role: We will introduce a new president of football from outside the organization. This individual will establish the vision and identity of our team, creating synergies between our head coach and general manager, who will report directly to this new leadership role. Decision-making power will reside with the president of football, ensuring a singular vision drives our strategy moving forward. This leader will also collaborate with our club’s president and CEO to harmonize football and business operations to align with our broader goals.

• Succession Planning: In our ongoing efforts for effective leadership transition, Greg Beadles has been promoted to president and CEO of the Atlanta Falcons, effective immediately. He will oversee all business operations while working closely with the new president of football to align resources effectively in our quest for victory on the field.

• Implementation of Structural Changes: Greg, alongside our new head coach and general manager, will determine the best ways to implement additional changes across the football operation—this will occur over the coming weeks and months as we gear up for the 2026 season.

A New Focus for Rich McKay

Rich McKay will now shift his focus to a broader role within the Arthur M. Blank Sports and Entertainment organization. This transition resolves the succession plans we’ve been working on for over five years, allowing Rich to dedicate his efforts to critical initiatives—including major events like the 2026 FIFA World Cup and the 2028 Super Bowl at Mercedes-Benz Stadium. Furthermore, he will continue his contributions as a board member and co-chair of significant committees, ensuring his extensive experience guides our community projects.

Building Trust through Action

I recognize that trust is established through actions rather than mere words. Our organization will embody honesty, effort, and accountability in every endeavor. Our singular objective will be to construct a team capable of sustained success and competition for championships. I have full confidence that our new leadership structure will place us on a path to contention in the near future.

A Reason for Hope

Despite the disappointment surrounding this year’s playoffs, I see a solid core of experienced veterans and promising young talent that will make these open positions appealing to top candidates. We are optimistic that the right leaders can come in, work diligently, and guide our team to the expectations we all share.

Gratitude for Our Community

I want to express my heartfelt gratitude for your unwavering loyalty and support, even in challenging times. I understand the urgency to rectify our current situation and am committed to carrying out the hard work and tough decisions that will bring about the results you all deserve. The welfare of this community and the success of the Atlanta Falcons are my utmost priorities.

Leveraging AI to Enhance Our Operations

In this transformative phase, tools like AI legalese decoder can be instrumental to us. Streamlined understanding of complex legal agreements can help us manage contracts with new coaches and executives efficiently, allowing us to focus more on strategic decisions that impact our gameplay. This software helps ensure that all legal terms are clear, which ultimately aids in speeding up the hiring process for vital leadership positions and improving our operational effectiveness.

Standing Together for the Future

Thank you for your patience and support. You deserve nothing but the best from our organization, and I am resolute in doing whatever it takes to lead us there.

Let’s rise together, Falcons Nation!

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