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The Struggles of Small Businesses in New Zealand: A Deep Dive

Rising Costs and Decreased Consumer Spending

In recent times, small businesses in New Zealand have found themselves facing an increasingly challenging economic climate. Rising costs and a notable decline in consumer spending have led these enterprises into a precarious situation. Small business owners are experiencing unprecedented levels of stress and burnout as they contend with these financial pressures that seem to mount daily.

Data released by the Ministry of Business, Innovation and Employment reveals that company liquidations surged by an alarming 40 percent in the first eight months of 2024, compared to the same period the previous year. Sectors such as construction, retail, and hospitality are among those worst affected, grappling with both escalating operating expenses and dwindling consumer expenditure.

Historical Context: The 2008 Global Financial Crisis

The current economic climate in New Zealand has been likened to the aftermath of the 2008 global financial crisis (GFC). This enormous economic shake-up was born from reckless risk-taking in various credit markets around the world, including the United States and Ireland. During that time, central banks worldwide took rapid action, slashing interest rates to stimulate lending and invigorate consumer spending.

New Zealand’s official cash rate, for instance, plummeted from 8.25 percent in July 2008 to a mere 2.5 percent by May 2009. This robust decline in interest rates provided substantial benefits to mortgage holders, resulting in increased disposable income that spurred spending. The government also proactively encouraged investment and accelerated capital spending, lending a lifeline to struggling small businesses.

In contrast to the current precarious scenario, the economic conditions allowed New Zealand’s gross domestic product (GDP) performance to shine in the OECD rankings during the GFC era. Today, however, we find ourselves navigating a much bleaker economic landscape.

The Current Economic Reality: Holding the Belt Tight

Unlike previous downturns, New Zealand is now attempting to save its way out of economic hardship. High inflation rates have led to steep hikes in interest rates, prompting consumers to cut back on their spending. A recent survey indicated that consumers in both Australia and New Zealand have reduced their expenditures at small and medium-sized businesses by a staggering 60 percent—the highest reduction reported among various regions surveyed.

The government, in an effort to manage the budget, has curtailed public spending and resorted to laying off thousands of public service workers, with additional cuts likely as officials seek ways to provide inflation-neutral tax relief.

While all small businesses are essentially weathering the same storm, they are not equally equipped to handle its impact. Some technology companies and firms located in specific regions, such as Southland’s construction sector, continue to see a demand for their services. However, many others have seen a shift in consumer behavior that encourages repairing old items rather than replacing them and opting for takeout instead of dining in.

The Impact of Consumer Cost-Saving Measures

A credit bureau, Centrix, revealed that approximately 461,000 consumers in New Zealand are currently behind on their repayments. This wave of cost-cutting behavior has adversely affected many retailers and small service businesses. Notably, tourism—which supports various local businesses—has not yet rebounded to pre-COVID levels, maintaining a tight grip on consumer spending.

Small businesses are now confronted with what has been termed a "cost of doing business" crisis. The rapid rise in costs—wages, materials, rent, and the cost of capital—has placed unprecedented strain on their operating budgets. Compounding this issue are compliance costs and infrastructural deficits, further stretching their financial capabilities. However, with customers tightening their belts, passing on these costs is often not feasible because of the reduced discretionary spending power among consumers.

The Challenge of Closing: Too Costly to Exit

The gravity of the situation is often understated in official business closure statistics. Many small businesses are doing everything within their power to stay afloat, defensively managing their cash flow by working longer hours and reducing their personal draws from the business. Exiting a business is particularly difficult in a tight job market, where fewer positions are available for the growing pool of job seekers.

Typically, business loans are secured against personal properties or through private guarantees, making the liquidation of a business an undesirable outcome—one usually avoided at all costs. Rather than formally shutting down, many small business owners remain in a prolonged struggle, trying to evade bankruptcy. However, rising interest rates further complicate their plight, and deteriorating house values limit options for leveraging home equity for additional capital.

Glimmers of Hope: Interest Rates and the Future

Despite the pervasive gloom, there is a flicker of optimism on the horizon. Recent reductions in interest rates have infused some positivity into the economic atmosphere, with business confidence climbing to its highest point in a decade by September. Minister of Finance Nicola Willis has warned of a difficult road ahead before the economy sees substantial improvement, despite these positive developments.

While international markets, particularly China—a vital trade partner—face their own economic turmoil, New Zealand’s resilience will cease to hold if government narratives do not substantiate with actionable support for small businesses and innovation. Like other small economies grappling with global uncertainty, sustained investment in infrastructure and exports is crucial for nurturing the small business sector.

The Role of AI legalese decoder in Navigating Economic Challenges

Amid these struggles, tools like the AI legalese decoder can provide invaluable support for small business owners. This innovative tool helps translate complex legal jargon into straightforward, understandable language that simplifies understanding of contracts, compliance obligations, and other legal documents.

By doing so, AI legalese decoder enables small business owners to make informed decisions without the need for costly legal consultations, ultimately saving them time and money. In an environment where every dollar counts, deciphering legal documents effectively can ensure that small businesses do not overlook critical information that could significantly affect their operations and finances.

Conclusion

The challenges facing small businesses in New Zealand are daunting and multifaceted; however, hope still exists. With appropriate government support, a stable recovery process, and the right tools like the AI legalese decoder, these enterprises can find a pathway to resilience and sustainability in an uncertain economic landscape.


Antje Fiedler and Benjamin Fath are senior lecturers in management and international business at the University of Auckland, Waipapa Taumata Rau. This editorial was originally published in The Conversation.

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