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Holyoke Mall Undergoing Exterior Enhancements

Revitalization Efforts in Full Swing

HOLYOKE — The Holyoke Mall is currently engaged in an ambitious “center enhancement project” aimed at revitalizing and refreshing the property through a variety of improvements designed to enhance the customer experience.

Upcoming Improvements and Changes

Over the coming months, visitors to the mall can expect to see numerous enhancements, including the repaving of parking lots, the replacement of curbs, updates to landscaping, and a fresh coat of paint for the mall’s exterior. While these exciting upgrades take place, traffic patterns will be adjusted and available parking areas may change as needed to accommodate the ongoing work. Shoppers are encouraged to stay updated on these changes for a more convenient experience during this renovation.

Temporary Relocation of Public Transit

As part of these enhancements, the Pioneer Valley Transit Authority bus stop has been temporarily relocated. The bus stop that was formerly situated in the Yellow Lot near JCPenney has now moved to the Lower Green Lot, adjacent to Best Buy and the outer ring road. This relocation will remain in effect for the foreseeable future and is part of the broader improvements that are taking shape at the mall.

BankESB Promotes Oleksak to Senior Vice President

Career Advancement at BankESB

EASTHAMPTON — Recently, bankESB announced the promotion of Mike Oleksak, who previously served as vice president of commercial lending, to the prestigious position of senior vice president and team lead for their commercial lending division.

A Wealth of Experience

Oleksak hails from West Springfield and comes with an impressive 21 years of banking experience. He joined bankESB in 2018 and has consistently exhibited remarkable leadership qualities. Prior to his tenure at bankESB, he held positions as vice president of commercial lending at Westfield Bank and assistant vice president, business banking officer at United Bank.

Strategic Oversight and Compliance

In his new role, Oleksak is responsible for steering the strategic direction of the commercial lending division, overseeing operational management, and nurturing team development. His leadership is crucial for driving portfolio growth, ensuring adherence to regulatory compliance, and cultivating robust customer relationships.

Educational Background and Community Involvement

Oleksak possesses both a bachelor’s degree and a master’s degree in business administration from Southern New Hampshire University. Additionally, he has completed the LeadNY program at Cornell University, an elite training program aimed at enhancing leadership skills, self-awareness, critical thinking, and civic engagement. As a testament to his commitment to the community, Oleksak is the treasurer on the board of directors for Big Brothers Big Sisters of Western MA and is poised to take on the role of president at the West Springfield Boys and Girls Club. He has also been actively involved in coaching youth soccer in West Springfield since 2018.

Allen Media & Associates Celebrates 20 Years

A Journey of Challenging Beginnings

SOUTH HADLEY — When David Allen initially unveiled his plans to establish a marketing firm in 2005, skeptics were plentiful. The market was saturated, competition was intense, and numerous agencies were well entrenched in the community.

Determination in the Face of Adversity

Undeterred by the naysayers, Allen, equipped with valuable industry experience and unwavering determination, decided to follow his entrepreneurial dreams. After leaving a corporate sales training position in Atlanta, he launched Allen Media & Associates from a small office in South Hadley.

Expanding Horizons

Fast forward twenty years, and what began as a one-man operation has transformed into a successful coast-to-coast enterprise. Allen also expanded his operations by launching a second office in Florida, allowing the firm to better cater to its expanding client base in the Southeast.

A Trusted Name in Marketing

Today, Allen Media & Associates boasts a full team of marketing professionals with offices located in both western Massachusetts and Florida. The firm has built a solid reputation within the marketing industry, offering an extensive range of services. These include local and national digital marketing campaigns, website management and design, SEO, social media marketing, media buying, connected digital video, TV and radio production, public relations, and more.

Marcotte Ford Partners with Holyoke YMCA to Launch Personal Training Program

New Collaborative Initiative

HOLYOKE — The Greater Holyoke YMCA has joined forces with Marcotte Ford to introduce an innovative personal training studio designed to foster individual health and fitness journeys.

State-of-the-Art Facilities

Thanks to a generous contribution from Marcotte Ford along with support from Ford Philanthropy, the Greater Holyoke YMCA debuted this state-of-the-art studio last month. The facility features cutting-edge technology such as a 3-D body image scanner, personal health consultations, and specialized one-on-one and small group training programs.

Unique Wellness Solutions

For those interested in setting specific fitness goals, the Greater Holyoke YMCA is proud to be one of the few wellness centers in the region equipped with a 3-D body image scanner, providing individuals with access to over two dozen unique metabolic data points. This innovative approach allows for tailored fitness plans based on precise measurements.

Greenfield Coop Bank to Host Free Shredding Event

Community-Focused Initiative

SOUTH HADLEY — Greenfield Cooperative Bank is organizing a free document shredding event in partnership with Valley Green Shredding, scheduled for Saturday from 9-11 a.m., at its South Hadley branch located at 487 Newton St.

Protect Your Privacy

Members of the community are encouraged to bring up to four grocery bags or two boxes of confidential documents for secure shredding. This event is provided at no cost, emphasizing the bank’s commitment to helping individuals protect their personal information from identity theft and fraud.

Additional Community Contributions

In addition to the shredding services, Greenfield Cooperative Bank will also graciously accept non-perishable food items and monetary donations to benefit the local organization Neighbors Helping Neighbors. This initiative exemplifies the bank’s dedication to giving back to the community.

Herrell’s Ice Cream Introduces 2024 UMass Ice Cream Competition Flavors

New Flavor Innovations

NORTHAMPTON/AMHERST — Herrell’s Ice Cream has unveiled four dynamic new flavors created by UMass students, all of which have captured the spotlight by winning the 2024 Ice Cream Competition.

Award-Winning Flavors

The new flavors include first prize winner Brown Butter Miso Caramel, second place Tea Time, third place Apple Kruimel ijsje, and the People’s Choice Award recipient, Pineapple Upside-Down Cheesecake. These unique flavors are now available at both Herrell’s Ice Cream locations in Amherst and Northampton.

Collaboration and Learning Experience

Under the guidance of Judy Herrell and former manager Kirsten Tabb, students collaborated throughout the spring semester to delve into the art and science of flavor creation, providing them with a unique learning experience in the culinary field.

Rigorous Judging Criteria

The judging for the competition was comprehensive, with criteria that included texture, overrun, sustainability, aroma, and taste. This ensures that not only the flavors but their execution meets the highest standards of quality.

Utilizing AI legalese decoder

In situations where legalities and compliance matter—whether it be for business agreements related to the enhancement projects or promotional efforts—AI legalese decoder can be an invaluable tool. By simplifying complex legal documents and jargon, it ensures that all stakeholders comprehend their rights and obligations clearly. This ensures that everyone involved in any community initiatives or promotions can navigate legal landscapes with ease, focusing on their primary mission without being bogged down by confusing language.

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