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Netflix Executive Addresses Controversy Surrounding Emilia Pérez

A senior executive from Netflix has publicly responded for the very first time to the significant controversy that appears to have hindered the prospects of its pivotal Oscars contender for the year, Emilia Pérez. The issue at hand stems from offensive social media posts by one of the film’s stars, Karla Sofía Gascón, which have resurfaced and cast a shadow over the film’s remarkable achievement of securing 13 Oscar nominations.

Response from Bela Bajaria

In a conversation with Matthew Belloni on The Town podcast, Netflix’s chief content officer, Bela Bajaria, tackled the backlash against Gascón’s past offensive tweets. Throughout the discussion, Bajaria articulated her dismay regarding how the controversy has overshadowed the achievements of the entire film crew. “I think it’s really a bummer for the 100 incredibly talented people who made an amazing movie,” she commented. She went on to lament the distraction from what she referred to as an exceptional project, created by acclaimed director Jacques Audiard.

Bajaria further expressed concern about how this controversy has shifted the narrative from focusing on the film’s artistic merit. "It’s unfortunate that this has taken the conversation in a different direction," she emphasized. With enthusiasm, she highlighted the contributions of co-stars like Zoe Saldaña and Selena Gomez, and commended the extraordinary campaign led by the awards team to promote the film.

Industry Criticism and Future Implications

In light of the controversy, Netflix and Gascón’s representatives have faced sharp criticism for failing to address the problematic tweets sooner. Bajaria acknowledged that these events are likely to prompt a reevaluation of internal processes within the company. “I do think it is raising questions for a lot of people about re-evaluating that process,” she stated. Yet, she also raised valid logistical considerations about implementing such changes effectively. “You have to ask: are we going to actually review the personal social media of tens of thousands of people every day across the globe, considering the volume of original films and TV shows we create?”

This complexity illustrates the delicate balance companies need to strike between safeguarding their public image and honoring creative expression. Senior publicists within the industry have voiced concerns regarding how Netflix has handled the situation, with some suggesting that the company has neglected its responsibility toward newer industry talents in the wake of this scandal.

Variety executive editor Steven Gaydos speculated that if Netflix CEO Ted Sarandos discovers that his team was already aware of Gascón’s social media history without informing him, it could lead to very serious implications for the team involved.

Support from the Stars and Continuing Challenges

The stars of Emilia Pérez have also weighed in on the unfolding situation over the past week. Selena Gomez mentioned at the Santa Barbara film festival that although “some of the magic has disappeared,” she remains proud of the film and its legacy. This sentiment was echoed by Bajaria, who reaffirmed Netflix’s commitment to the film despite the recent turmoil. “If you asked me today, everything that I know, we would still buy the movie today,” she said, emphasizing the creativity and boldness of the script and its production.

As for Gascón, she has repeatedly expressed sorrow for her past social media posts, a move that has included deactivating her account on X. Following a deeply emotional interview broadcast on Spanish television, she has declared her intention to withdraw from the media spotlight momentarily to let the film’s qualities shine through.

Consequences and Support

The repercussions of this incident have compounded, with reports indicating that Netflix has ceased funding Gascón’s travel expenses for awards shows, while her Spanish publishers have also severed ties. Notably, it has been confirmed that Gascón will not be attending the upcoming Bafta awards ceremony in London.

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