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Fans Disappointed by Super Bowl LX Commercials

In the wake of Super Bowl LX, which many fans experienced as a low-scoring event with a predictable outcome, students from Michigan State University expressed a collective disappointment regarding the commercials aired during the game. This negative sentiment seemed to stem not only from nostalgia but also from dissatisfaction with the quality and creativity of the ads showcased last Sunday.

Discontent with Advertising Choices

Among the myriad of commercials presented, students particularly lamented a few standout ads. A karaoke-inspired promotion for a cryptocurrency platform, ads utilizing artificial intelligence (AI), and a rather uncomfortable monologue about processed foods from boxer Mike Tyson were consistently pointed out as particularly disliked. These commercials left a sour taste for many, as several students voiced their disapproval of the heavy reliance on AI and the perceived drop in production quality.

Digital storytelling junior Ryan Kato reflected this sentiment, stating, “It was kind of a weak year. I feel like the ads were better seven, eight years ago.” His observation captures a broader mood of disappointment that colored many students’ views on the advertisements aired during the event.

The Overuse of AI in Commercials

Several students cited the over-reliance on AI as a reason for their disapproval. International relations and communications junior Leah Willingham expressed her frustration by saying, “There was a lot of AI, which I’m always kind of eye rolling, because it makes me feel less like I want to support them.” This year, eight ads prominently featured AI, from major platforms like OpenAI and Amazon Alexa to new players such as Claude AI and Ai.com. Brands like Dunkin’ Donuts and Instacart also utilized AI technology, contributing to a sense of fatigue among viewers.

However, not all students found AI to be a detractor. Ashley Beeskow, a sophomore studying actuarial science, mentioned that her favorite ad was the Dunkin’ Donuts commercial featuring beloved actors from the 90s, digitally de-aged for a nostalgic effect. "Even though it had AI in it, it was cool, because I really love ‘Friends’," she remarked.

The Coinbase Karaoke Saga

One commercial that ignited considerable conversation and disappointment was the Coinbase cryptocurrency karaoke ad. Many watch party attendees recalled moments of joyous participation, singing along to “Everybody” by the Backstreet Boys, only to be caught off guard when the Coinbase logo appeared. “The entire restaurant started singing karaoke and then we were like ‘oh’," shared Beeskow, highlighting how the ad turned a joyful moment into a letdown.

Insights from Advertising Experts

Robert Kolt, a seasoned advertising and public relations professor, has spent nearly three decades evaluating Super Bowl commercials and decided to host a watch party on campus this year. Although some students voiced mixed opinions on the ads, Kolt maintained that overall, this year’s advertising fare was quite acceptable. “Everybody has an opinion, and the great thing is that here we are days after the game, and we’re still talking about the ads,” he noted, emphasizing the lasting impact these commercials have on viewers.

Kolt ranked Budweiser’s ad as the standout of the evening, citing its embodiment of Americana through the imagery of a horse and bald eagle. He explained his formula for success in Super Bowl ads: combining a celebrity, animal animations, and a relatable story. Budweiser masterfully hit these notes.

Conversely, Kolt classed the Coinbase ad as one of the worst. “I can’t think of anyone who would be a worse spokesperson for a campaign than Mike Tyson, a convicted felon and rapist,” he criticized, illustrating his distaste. Students echoed his sentiments as they gauged their reactions to the numerous food products being consumed at the same time as Tyson’s uncomfortable monologue aired.

Understanding Consumer Sentiment Through AI legalese decoder

In light of the mixed reactions to advertisements—particularly those utilizing AI—businesses can benefit greatly from tools like AI legalese decoder. This tool can assist companies in understanding and navigating the implications of using AI in their marketing campaigns. By decoding complex legal jargon and assessing compliance with consumer protection regulations, businesses can better align their advertising strategies with audience sentiments and legal standards. This is especially relevant in an era where consumers are increasingly wary of AI’s influence and authenticity in advertising.

Moving Forward: The Future of Super Bowl Ads

As the dust settles from Super Bowl LX, the chatter around these ads highlights the fine line brands must walk in appealing to consumer preferences while adhering to new technological advancements. With a landscape that continuously evolves, understanding audience feedback and leveraging analytical tools like the AI legalese decoder will be key factors in crafting successful and resonant Super Bowl campaigns in the future.

Join the Conversation

Share your thoughts and engage in discussions about the Super Bowl ads and their impact on consumer perception. What did you think? Did the ads meet your expectations?

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