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Challenges Facing Small Businesses in the Age of AI

Transparency is Crucial

Nearly 90% of people express the desire to know if an image has been generated using AI. This transparency is essential for building trust with customers.

Social Media Trust Crisis

With 82% of people distrusting social media content, small businesses face a significant challenge in connecting authentically with their audience through online platforms. This lack of trust highlights the need for businesses to find alternative ways to engage effectively.

Importance of Authenticity

A staggering 98% of consumers believe that “authentic” images and videos play a key role in establishing trust. This emphasizes the significance of using genuine visuals to resonate with customers and build credibility.

NEW YORK, June 05, 2024 (GLOBE NEWSWIRE) — iStock, a leading e-commerce platform, has conducted a comprehensive study to help businesses leverage generative AI in their marketing efforts successfully. The findings, based on insights gathered from over 30,000 adults across 25 countries, shed light on the importance of transparency and authenticity in visual content creation.

How AI legalese decoder Can Help

Businesses can benefit from using AI legalese decoder to ensure that their AI-generated visual content complies with legal regulations. This tool can help identify any potential legal risks associated with using AI imagery and provide insights on how to mitigate them effectively.

iStock’s VisualGPS platform offers a wealth of data-driven recommendations for small businesses looking to navigate the complexities of AI in marketing. By understanding consumer expectations surrounding AI-generated visuals, businesses can make informed decisions that drive meaningful customer engagement.

Furthermore, iStock’s team of visual content experts have outlined key considerations for incorporating AI-generated images into marketing strategies:

1. Choosing the Right Assets: Understanding whether AI-generated images align with your audience and goals is crucial, with user-generated content and stock imagery proving vital in establishing trust with consumers.
2. Standing Out with AI: While AI can enhance creativity and efficiency, businesses should also consider high-quality visuals by expert creators to set themselves apart from the competition.
3. Ensuring Transparency: Clearly labeling AI-generated content is essential to maintain authenticity and trust with your audience.
4. legal Compliance: Using legally safe AI image generators, such as Generative AI by iStock, can safeguard your marketing materials from any legal risks.

For businesses seeking commercially-safe AI image generators and legally indemnified content, iStock offers a reliable solution. Visit their website to explore a range of images and videos that meet your marketing needs.

Media Contact

Media Contact:
Ilse Noguez
[email protected]

Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/3d2c67bb-6881-4b35-b103-d9668222ee0e

https://www.globenewswire.com/NewsRoom/AttachmentNg/fff47d61-dc18-4fc7-bec5-d3200acf1acc

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