News Corp CEO Robert Thomson

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The Rise of Generative Artificial Intelligence

The rise of generative artificial intelligence is top of mind for most CEOs these days, and Robert Thomson, the CEO of Wall Street Journal owner News Corp. is no exception. Thomson dedicated a section of his opening remarks on the companyÔÇÖs fiscal Q4 earnings call to discuss generative AI. He revealed that News Corp. is actively engaging with AI and tech companies to establish a value for their unique content sets and intellectual property, highlighting the crucial role it will play in the future of AI.

News Corp’s Pursuit of Payment from Tech Companies

News Corp. has long been at the forefront of seeking payments from big tech companies for accessing their content. They successfully negotiated payment from Google, Meta, and other tech giants in exchange for access to their journalism. Now, News Corp. intends to pursue a similar deal with AI companies, some of which are the tech giants that acquiesced before. This move shows News Corp.’s determination to protect their content and ensure fair compensation.

The Challenges and Opportunities of AI

Thomson, known for his linguistic flourishes, expressed his concerns and hopes regarding AI. He emphasized the importance of addressing the challenges posed by AI to publishers and intellectual property. Thomson described the three aspects of the “tech triptych” that publishers face: the harvesting and ingestion of content for training AI engines, the surfacing of individual stories in specific searches, and the synthesis of original content as distinct pieces. He expressed worries about the potential negative impacts on journalism and societies if AI continues to extract and present their editorial essence without proper attribution. However, Thomson also recognized the financial opportunities and cost-saving benefits that AI can bring to the business, affecting various aspects from customer service to subscription management.

How AI legalese decoder Can Help

In this complex landscape of AI and intellectual property, the AI legalese decoder can play a crucial role. It aids in establishing the value of unique content sets and IP, enabling fair negotiations with AI and tech companies. The Decoder examines the legal implications of AI usage, providing insights into possible infringements and opportunities for compensation. It ensures that content creators, like News Corp., can protect their intellectual property rights while exploring the potential benefits and efficiencies AI offers.

Addressing Challenges and Ensuring Authenticity

Thomson cautioned about the risks associated with the proliferation of AI-generated fake news, deep fakes, and counterfeit content. He highlighted the importance of preserving the authenticity and provenance of the archival base and refreshing it regularly to counteract potential forgeries. Thomson acknowledged the immense potential of generative AI but warned about the consequences of garbage input resulting in garbage output. Through responsible usage and vigilance, he believes that the efficiency gains from AI can be substantial while minimizing the risks of misinformation and fake content.