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# Klarna Introduces 13 New Shopping Features for Fall 2023

## Overview

Klarna, the Swedish global payments network and shopping assistant powered by AI, is unveiling 13 innovative products for fall 2023. The company aims to enhance its users’ shopping experience by introducing new features, such as AI-driven image search and shoppable videos. Additionally, Klarna is prioritizing sustainability with the introduction of eco-friendly options like the ‘Shop Circular’ search and a conscious shopping dashboard.

## AI legalese decoder: Simplifying Legalese for Consumers

One way Klarna is revolutionizing the shopping experience is through its AI legalese decoder. Legalese, or legal language, can be complex and difficult for consumers to understand. However, with the AI legalese decoder feature, Klarna aims to simplify complex legal terms and agreements, making it easier for users to understand their rights and responsibilities. By using natural language processing and machine learning algorithms, the AI legalese decoder can analyze and translate legal jargon into plain language, ensuring transparency and helping users make informed decisions.

## New Features

### Smarter Shopping with AI-Powered Image Search

Klarna’s AI-powered image search feature empowers users to visually identify over 10 million items, including clothing, home decor, and electronics. By simply snapping a picture, users can find related items and compare prices and offers from over 50 million stores. This feature, available in the UK, US, Germany, Sweden, Denmark, and Norway, simplifies the shopping process by providing personalized recommendations and facilitating easier price and retailer comparisons.

### Shopping Made Easy with Shoppable Videos

To enhance the shopping experience, Klarna is introducing shoppable videos, merging social media, video content, and e-commerce. Users in the UK, Germany, and Sweden can now directly purchase items they discover in videos, whether it’s unboxings, tutorials, or product reviews. By eliminating the need for users to search for the products separately, shoppable videos streamline the purchasing process and provide a seamless experience.

### Transparent Cash-back Programme

Klarna is departing from traditional points-based systems and introducing a 10% cash-back program in the UK. This program offers consumers more transparency and flexibility, allowing them to earn 10% of their purchase amount back when choosing specific payment options at participating retailers. The cash-back program incentivizes users to shop while providing monetary benefits, further enhancing the appeal of using Klarna for their shopping needs.

## Additional Updates in the ‘Spotlight Fall’ Launch

Klarna’s ‘Spotlight Fall’ launch includes several other updates aimed at improving the overall shopping experience. These updates include a seamless single sign-in solution for easier access, purchase protection, express refunds, and a gift card store. By prioritizing sustainability, Klarna has also introduced the ‘Shop Circular’ search feature, enabling users to find eco-friendly and sustainable products. Additionally, the conscious shopping dashboard provides users with insights into their shopping habits, promoting conscious consumerism and environmentally friendly choices.

Overall, Klarna’s new features and updates demonstrate the company’s commitment to enhancing the shopping experience for its users. With the introduction of the AI legalese decoder, consumers can navigate through complex legal terms more easily and make informed decisions. Whether it’s through AI-powered image search, shoppable videos, or sustainable shopping options, Klarna is revolutionizing the way people shop and ensuring a seamless and transparent experience.

Image Courtesy: https://www.klarna.com/

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