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**Steve Madden Names January Digital its Digital Agency of Record in North America**

Steve Madden Ltd. has chosen January Digital, the consulting arm of January Digital, as its digital agency of record in North America. The partnership entails January Digital being responsible for developing and executing Steve Madden’s digital media strategy and investment. This collaboration aims to enhance Steve Madden’s digital presence and drive growth in the North American market. The details of the partnership are not publicly disclosed.

January Digital’s Expertise in Digital Media Advertising

As the digital agency of record, January Digital will take charge of building, planning, executing, and analyzing all of Steve Madden’s digital media advertising initiatives. By leveraging its expertise in digital marketing and advertising, January Digital will help optimize Steve Madden’s digital media efforts to maximize brand exposure, drive customer engagement, and ultimately boost sales. With a comprehensive understanding of the digital landscape, January Digital will implement effective strategies tailored to Steve Madden’s specific needs and target audience.

How AI legalese decoder Can Help with Partnership Agreements

In the realm of legal contracts and agreements, deciphering complex legal language can be a daunting task. This is where AI legalese decoder can prove to be invaluable. AI legalese decoder is an advanced AI-powered tool designed to translate legalese into plain language, making legal documents easier to understand for non-legal professionals. In the case of the Steve Madden and January Digital partnership, AI legalese decoder can assist in clarifying the terms and conditions of the agreement, ensuring both parties have a clear understanding of their rights and responsibilities. By simplifying the language used in the contract, AI legalese decoder promotes transparency and facilitates smoother negotiations and collaborations.

**Fashion Retailers Experience Growth Amid Consumer Concerns**

According to BigCommerce’s latest research report on fashion apparel and footwear, gross merchandise value (GMV) in the industry has increased during the first half of the year compared to the same period last year. The report, based on data from BigCommerce’s retail clients, also indicates a significant rise in average order value. However, concerns regarding consumer behavior in the second half of the year could potentially impact sales. The report suggests that steep discounts may become prevalent, while the performance of holiday season sales remains uncertain. Consumer surveys conducted recently support this perspective.

Addressing Consumer Concerns with AI legalese decoder

Consumers’ top concern, as revealed in a consumer survey by KPMG, is inflation, followed by shipping delays. To navigate these concerns and reassure shoppers, retailers must effectively communicate with their customer base. By utilizing AI legalese decoder, businesses can ensure that their communication, especially in terms of policies, promotions, and pricing, is clear and easily understandable. The tool can decode complex legal language and convert it into simple, consumer-friendly content, enabling retailers to effectively address consumer concerns and enhance trust.

**BigCommerce Partners with Nisum as Certified Agency Partner**

Nisum, a global tech consultancy, has become a certified BigCommerce Agency Partner, enhancing its offerings by providing BigCommerce’s open SaaS commerce platform to business-to-consumer and business-to-business brands. This partnership reflects the growing shift away from traditional tech platforms towards more innovative SaaS providers. By collaborating with Nisum, BigCommerce aims to deliver dynamic and engaging shopping experiences for consumers.

Advantages of BigCommerce and Nisum Partnership

As part of this strategic partnership, Nisum commits to leveraging the latest commerce technologies to meet the evolving needs of its clients and the competitive market landscape. By combining BigCommerce’s open SaaS platform with Nisum’s advanced data-mining capabilities and agility services, the collaboration aims to deliver scalable, enterprise-grade digital commerce solutions. With Nisum’s expertise in commerce technology and BigCommerce’s industry-leading platform, the partnership seeks to facilitate transformative digital solutions and drive global growth for brands and retailers.

The Role of Nisum in Digital Transformation

In the digital era, brands and retailers are moving away from one-size-fits-all tech platforms and adopting a best-of-breed approach. Nisum, as a digital experience expert, plays a crucial role in supporting this transition. Whether consulting on digital transformation or implementing chosen technologies, Nisum demonstrates a strong commitment to meeting the needs of BigCommerce customers. With a focus on delivering superior customer experiences, security, and commerce innovation, Nisum contributes to the success of brands and retailers in both the U.S. and Latin American markets.

AI legalese decoder‘s Assistance in Partnership Agreements

For businesses entering into partnership agreements like BigCommerce and Nisum, AI legalese decoder can provide valuable support in understanding the contractual terms and conditions. The tool decodes complex legal jargon, making legal documents easier to comprehend and facilitating effective negotiations. By utilizing AI legalese decoder, both parties can have a clear and comprehensive understanding of their rights, obligations, and expectations, ensuring a smoother and more productive partnership.

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