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The Indigenous Playmaker Marketplace Presented by Mastercard

The Indigenous Playmaker Marketplace, a project initiated by Mastercard, is set to launch a unique shopping experience where fans can support Indigenous small business owners during the Toronto Maple Leafs Indigenous Celebration Game. This exclusive marketplace will feature limited-edition products from a range of talented Indigenous entrepreneurs and will take place at Real Sports Apparel within Scotiabank Arena.

Event Details

Dates and Location

The festivities kick off on January 10, 2026, coinciding with an exciting match between the Toronto Maple Leafs and the Vancouver Canucks. The marketplace will remain open for fans to explore and purchase these authentic items until January 21, 2026.

Significance of the Marketplace

Supporting Indigenous Entrepreneurs

By purchasing the handcrafted, meaningful products showcased in the marketplace, fans will not only gain a piece of unique merchandise but will also directly support Indigenous communities. Every dollar spent goes back to the businesses, fostering economic growth and promoting sustainability.

Featured Indigenous Businesses:

1. aaniin

   • Founded by Chelsee Pettit in Tkaronto in 2021, aaniin specializes in using Indigenous Syllabics in their designs to spark conversations about native languages. They’ve crafted a custom tote bag specifically for this event.

2. FOR4GED Candle Company

   • Established by Taylor Parker, who blends traditional Haudenosaunee ingredients into hand-poured candles, offering a special-edition scent designed for the marketplace to promote wellness and balance.

3. Kokom Scrunchies

   • This family-run business, founded by Mya Beaudry and her mother Marcie Beaudry, produces scrunchies that highlight Indigenous heritage. They are selling a special edition pack at the marketplace.

4. MINI TIPI

   • Co-founded by Trisha Pitura, a member of the Nipissing First Nation, and Melanie Bernard, this brand focuses on authentic Indigenous textile designs and has created a unique blanket for fans.

Mastercard’s Commitment

As a dedicated advocate for small businesses, Mastercard is keen on empowering Indigenous entrepreneurs. They provide invaluable resources such as:

• Digital enablement: Helps businesses establish an online presence.
• Cybersecurity educational tools: Ensures a safer business environment.
• Access to funding: Aids in financial growth.
• Mentorship: Pairs entrepreneurs with experienced professionals.

This commitment was underscored by Shawna Miller, Senior Vice President of Marketing & Communications at Mastercard, who noted that Indigenous businesses are pivotal to strengthening local economies.

Community Engagement and Cultural Celebration

In its role as the presenting partner of the Maple Leafs Indigenous Celebration Game, Mastercard seeks to create a shared cultural experience for attendees. Fans can look forward to:

• A ceremonial flag designed by Jennifer Taback that will be carried through the arena, symbolizing unity and respect.
• A live drum circle performance by the Smoke Trail Singers Drum Group, enhancing the atmosphere with the rhythmic sound of Indigenous culture.
• Stories of Indigenous small-business owners will be featured on the arena videoboard, amplifying their voices and celebrating resilience.

Jordan Vader, Senior Vice President of Global Partnerships at MLSE, emphasized the importance of collaboration in honoring Indigenous cultures, and the unique opportunity that this marketplace represents for fans to support these businesses.

The Role of AI legalese decoder

Navigating the complexities of owning a small business can be challenging, especially for Indigenous entrepreneurs who may face additional barriers. AI legalese decoder is an innovative tool that can assist these business owners in understanding legal documents more clearly. By simplifying complex legal jargon, the decoder helps entrepreneurs focus on growing their businesses without the anxiety of misinterpreting legal terms or contracts. It can enable Indigenous small-business owners to engage fully with funding opportunities, partnerships, and compliance requirements—empowering them on their path to success.

Conclusion
The Indigenous Playmaker Marketplace is more than just a shopping event; it’s a powerful opportunity for fans to engage, support, and celebrate Indigenous culture and entrepreneurship. Through initiatives like this, Mastercard is making a difference in the community, ensuring that Indigenous voices and talents are recognized and uplifted. Join the movement by attending the event, valuing cultural heritage, and supporting local Indigenous entrepreneurs.

Note: The Indigenous Playmaker Marketplace will be open on selected dates including January 10, 13, 14, 15, 19, 20, and 21.

About Mastercard

Mastercard aims to empower economies and individuals globally, fostering innovation in digital payments. Their commitment to local businesses, including those in Indigenous communities, is crucial in building a resilient economy.

For further information on how Mastercard supports small businesses in Canada, visit their official website.

Media Contact

For more inquiries, reach out to Helena Wade at Mastercard, Canada.

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