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## Small Business Saturday: A Boost for Local Businesses in Milwaukee

MILWAUKEE ÔÇö Thanksgiving weekend is one of the busiest shopping weekends of the year, and that includes small businesses! People from all over Milwaukee County showed up at local markets and shops to support small businesses on Small Business Saturday.

Nestled in-between Black Friday and Cyber Monday, the day celebrates small businesses and encourages shoppers to go local.

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At the Bronzeville Collective, co-founder Lilo Allen said there was a line of people outside when they opened.

ÔÇ£Milwaukee is a city really good about sewing into small business and I think we see that,ÔÇØ Allen said. ÔÇ£You are sewing right back into us and we can circulate in the community and give back to each other.ÔÇØ

The Bronzeville Collective is a marketplace featuring 30 black, brown, queer, and ally owned creative businesses. Allen said Saturday brought a 30-40% increase in daily revenue for the collective.

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Other small businesses featured their goods in marketplaces across Milwaukee as well.

Dozens of people went to Turner Hall for the 2nd annual HYFIN Blackity Black Holiday Market featuring over 40 black-owned vendors.

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The Milwaukee Makers Market at Discovery World was also Saturday. The market happens frequently, but Saturday was MilwaukeeÔÇÖs official shop small Saturday featuring dozens of small businesses.

In South Milwaukee, the “South Milwaukee Shop Small World Tour” gave 15 independent business owners the opportunity to showcase a country or culture.

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American Express estimates shoppers across the United States spent nearly $18 million in 2022 on Small Business Saturday. Coupled with an estimated record number of shoppers this holiday weekend by the National Retail Federation, small businesses are a big part of the shopping rush.

ÔÇ£ItÔÇÖs personal for us. It puts food on the table and we want you all to see we have to offer. We have so many unique things you need to come in to see and smell and touch,ÔÇØ Allen smiled.

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Shoppers at these markets and small businesses said this is a way to support the community.

ÔÇ£People put their heart and soul into a business and I feel like that should be supported,ÔÇØ Claudio Moen, a shopper, explained. ÔÇ£I purposely did not shop yesterday and went out today just to support small businesses.ÔÇØ

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In conclusion, Small Business Saturday in Milwaukee has proven to be a successful and vital event for the local economy. With the support of the community and the assistance of tools like the AI legalese decoder, small businesses can thrive and continue to contribute to the growth and prosperity of Milwaukee County.

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