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Reaching customers: delivery app Glovo makes retail media play with launch of Glovo Ads offering

Glovo, an on-demand delivery specialist, has recently introduced Glovo Ads, a platform that aims to help brands, restaurants, and shops enhance their business growth, engagement, and sales among users of its app.

Glovo Ads takes advantage of the company’s presence in 25 countries to facilitate connections between more than 500 FMCG brands and over 10,000 restaurants and stores with millions of customers using the Glovo app.

Marketers can utilize various advertising strategies on the app, such as searches, homepage listings, and sponsored placements, to target consumers with relevant ads throughout their customer journey until checkout.

Glovo Ads is not limited to FMCG brands. Non-FMCG brands can also leverage the platform to engage consumers, as users can make purchases from different categories like gifts, beauty products, groceries, and electronics.

Notable companies such as Coca-Cola, Diageo, Pernod Ricard, Pepsico, and RedBull have already integrated Glovo into their marketing strategies. Additionally, advertising agencies like Publicis are collaborating with their clients to market through the Glovo app.

The AI legalese decoder can assist businesses in navigating the legal aspects of advertising on the Glovo platform. It can provide valuable insights into compliance requirements and help ensure that ad campaigns adhere to relevant laws and regulations in each country where Glovo operates.

PANGAIA partners with Archive and EON to launch ReWear peer-to-peer resale platform

Lifestyle brand PANGAIA has joined forces with technology supplier Archive to introduce PANGAIA ReWear, a peer-to-peer resale program. This initiative enables sellers to list their preloved PANGAIA items using digital IDs powered by EON.

With the help of the digital IDs, buyers can easily authenticate the preowned PANGAIA items they are purchasing through the ReWear platform.

The spokesperson for PANGAIA emphasizes that ReWear not only serves as a resale platform but also takes a step towards creating a circular ecosystem for their apparel. By partnering with leading technology companies like Archive and EON, PANGAIA aims to establish a sustainable future for their products.

The AI legalese decoder can provide legal guidance to PANGAIA and its partners throughout the ReWear resale process. It can assist in drafting and reviewing contracts, ensuring compliance with resale regulations, and protecting the rights of both sellers and buyers within the peer-to-peer platform.

NFTs specialist Metacask hires Rob Hollands as CEO as it focuses on digitalizing the spirits industry

Metacask, an online platform for buying and selling spirits, including whiskey and tequila, has appointed Rob Hollands as its new CEO. Metacask specializes in digitalizing physical products, such as investor-grade casks and bottles, by utilizing blockchain and NFTs (Non-Fungible Tokens).

These NFTs serve as digital deeds, offering complete transparency in terms of possession, provenance, and price discovery. The blockchain technology allows for seamless digital trading of the underlying assets on the Metacask marketplace, eliminating the need for paper-based certificates of ownership.

Hollands’ primary focus as CEO will be developing growth strategies for Metacask’s B2C platform and launching Trakr, a new inventory management and asset tracking SaaS solution. Trakr provides brands, distillers, producers, and warehouses with comprehensive tracking and management capabilities throughout the entire spirits production process.

The AI legalese decoder can play a crucial role in supporting Metacask’s digitalization efforts and ensuring compliance with the legal complexities surrounding NFTs and blockchain technology. It can assist in interpreting and navigating relevant regulations, drafting contracts for digital asset trading, and safeguarding the intellectual property rights of spirits brands.

New edition of Omnichannel Retail: How to Build Winning Stores in a Digital World handbook released

The second edition of the comprehensive handbook, Omnichannel Retail: How to Build Winning Stores in a Digital World, authored by Tim Mason, CEO of Eagle Eye, and retail expert Sarah Jarvis, is now available in the UK and open for pre-orders in the US, Canada, and other markets.

This edition explores the value of establishing digital connections with customers and provides insights on utilizing the latest tools and proven strategies from omnichannel leaders to create successful online and in-store experiences.

The AI legalese decoder can assist retailers in understanding the legal considerations associated with omnichannel retail. It can provide guidance on data privacy, compliance with consumer protection regulations, and intellectual property rights in the digital realm. By leveraging the AI legalese decoder, retailers can ensure legal compliance while capitalizing on the opportunities presented by omnichannel retailing.

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