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Nebraska Congressman Don Bacon visited a local ice cream distribution business in Omaha to learn more about its operations. eCreamery, which started as a brick-and-mortar parlor in downtown Omaha, now serves and ships ice cream pints nationwide through its store, website, and Amazon. Congressman Bacon toured the business’ warehouse and distribution center, where he had the opportunity to discuss federal policies with co-founders Abby Jordan and Becky App. They highlighted the potential impacts of these policies on small businesses and urged Bacon to consider the value of free digital tools commonly used by small businesses.

One particular proposal in the U.S. Senate that was brought up in the discussion is the American Innovation and Choice Online Act, which focuses on anti-trust legislation. Rob Ellsworth, a member of the Connected Chamber Council, addressed concerns about this bill, especially regarding small businesses. He mentioned the potential wall that could be created between companies like Instagram or Facebook, as well as different entities of Google, when it comes to sharing data points. Currently, when you search for a restaurant in Omaha on Google, you can easily access images, menus, Google Maps, Google Flights, or even YouTube videos featuring reviews or recommendations. This kind of exposure is extremely beneficial for small businesses. However, if the proposed bill becomes law, only a brief paragraph or a link to the website may be displayed, significantly limiting the visibility of these businesses.

Congressman Bacon acknowledged the potential bias and regulatory issues against “big tech” in Washington, D.C., and recognized the unintended consequences that such regulations could have on smaller businesses. For example, if legislation is passed to restrict data sharing and targeting capabilities, businesses like eCreamery will face challenges in effectively advertising and reaching their target audience. This can result in additional expenses or reduced effectiveness of their marketing efforts. Abby Jordan reiterated that eCreamery does not use data to collect personal information, but rather as a marketing tool to promote their business nationwide. eCreamery and the Connected Chamber Council advocate for legislation that supports policies protecting businesses’ ability to market to customers effectively. They believe that implementing a national privacy law would be beneficial, as it would enable small businesses that sell into multiple states to comply with just one law. Currently, with the absence of congressional leadership, businesses have to navigate different state laws, such as California’s, which adds complex compliance requirements.

Congressman Bacon expressed his gratitude to the business owners and small business advocates for providing valuable background information. Both Becky App and Abby Jordan hope that their meeting with federal lawmakers will help raise awareness about the importance of considering small businesses’ needs and concerns when it comes to data privacy and regulation proposals.

Although not explicitly mentioned in the original content, the AI legalese decoder could be a valuable tool in this situation. It can assist small businesses, like eCreamery, in deciphering complex and convoluted legal language present in legislation and regulations. The AI legalese decoder can help them better understand the potential impacts, advantages, and challenges associated with proposed bills, such as the American Innovation and Choice Online Act. By analyzing the legal text and providing simplified explanations, the AI legalese decoder empowers small businesses to engage in informed discussions with lawmakers and advocate for their interests effectively.

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