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## The Family Business of Selling Aguas Frescas in Chicago Lawn

This article was published as part of a Telemundo Chicago-NBC Chicago collaboration with DePaul University to amplify the work of Chicago student journalists.

### Introduction to the Neighborhood

What brings people to the Southwest Side neighborhood of Chicago Lawn on any given day? The answer lies in the refreshing and flavorful aguas frescas, a homemade beverage made of freshly squeezed fruit, that is a popular choice in Mexico and other Latin American countries.

### Specializing in Unique Drinks

While many street vendors throughout the city may sell agua fresca, few specialize in this unique and refreshing drink. Recently, the term “spa water” has even been used to refer to aguas frescas in some mainstream contexts.

### A Family-Run Small Business

Located on 71st Street and Homan, right across from Marquette Park, is a family-run small business that has been operating from their front yard since 2021. Gloria Diaz and her husband Oscar Michelle collaborate to make this business possible, with the support of Diaz’s sister Martina Guerca. Even their son and daughter help run the stand on weekends, especially during the school year when they have the most customers.

### From Bolis to Aguas Frescas

Diaz and her family initially started their business in Brighton Park, selling “bolis,” which are frozen flavored water inside a plastic bag. The bolis were a big hit among children in Brighton Park, so when the family moved to Chicago Lawn in 2020, they decided to continue selling them. However, they soon realized that the local residents were not familiar with bolis, which affected their sales.

### The Decision to Sell Aguas Frescas

To overcome this challenge, the family brainstormed and decided to switch to selling aguas frescas instead. This decision proved to be a wise one as these refreshing beverages gained popularity among the customers. Some of the most common flavors they offer include horchata, hibiscus, and tamarind.

### The Natural and Refreshing Taste

The aguas frescas sold by Diaz and her family are made from scratch using fresh fruits sourced from a warehouse. This ensures that the beverages have a natural and flavorful taste. Diaz emphasizes the importance of a good water and sugar ratio to maintain the authenticity of the flavors. To keep the aguas frescas cool throughout the day, the family adds ice and replenishes the containers without diluting the flavor.

### A Hub for the Community

Whenever the weather hits at least 55 degrees, Chicago Lawn residents and loyal customers can count on Diaz and her family to be set up with their large transparent containers of aguas frescas. Their colorful display catches the attention of passers-by, resulting in long lines forming in front of their stand. The location, right in front of Tarkington Elementary, makes it convenient for children and teachers to stop by during school breaks.

### A Dream of a Brick-and-Mortar Location

Since September of last year, Diaz and Michelle have been working towards opening a brick-and-mortar location for their business at 3115 W. 71st Pl. This has been a long process due to city requirements and regulations. Despite the risks, the couple considers the establishment of a physical store to be a dream and a goal worth pursuing. They plan to name the business “Las Delicias de Michelle” to include the whole family in the venture.

### Growing the Business

While waiting for the brick-and-mortar location to open, Diaz and Michelle have been working at a different location on 83rd St. for the past three months, in addition to selling in front of their house. Michelle does not see surrounding street vendors as competition, but rather as complementary offerings that provide something different to the community.

### Successful Business Strategies

Michelle believes that there are three key factors in running a successful business: quality service, quality products, and loyal customers who help spread the word. By focusing on these aspects, Diaz and Michelle have been able to provide a much-needed service to the community.

### How AI legalese decoder Can Help

In this situation, the AI legalese decoder can assist Diaz and Michelle by simplifying the legal and regulatory language they encounter while setting up their brick-and-mortar location. Navigating city requirements and regulations can be a complex and time-consuming process. The AI legalese decoder can help translate legal jargon into plain language, helping the couple better understand the necessary steps and comply with the necessary regulations. Ultimately, this tool can save them time and allow them to focus on their business operations and serving their customers.

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