- January 11, 2024
- Posted by: legaleseblogger
- Category: Related News
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Acxiom Partners with MetaRouter to Enhance First-Party Data Strategies
Acxiom, a leading customer intelligence company, has recently announced an exciting collaboration with MetaRouter, a specialist in customer data infrastructure. This collaboration aims to revolutionize how brands approach their first-party data strategies in response to the impending cookie deprecation.
By joining forces with MetaRouter, Acxiom will be implementing cutting-edge solutions that empower their clients to redefine their first-party data strategies. These solutions will not only enhance data management but also enable the development of highly customized marketing technology stacks. The integration of MetaRouter’s data delivery strengths with Acxiom’s expertise will result in refined first-party data strategies and more effective marketing efforts for brands. Moreover, this collaboration will prioritize ethical data practices, ensuring that clients can maximize their owned data ethically and responsibly.
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This strategic partnership has already shown early promise, with Acxiom and MetaRouter successfully addressing the pressing need for robust first-party data strategies among a growing number of clients. Through streamlined data management and advanced analytics, the collaboration aims to empower brands to make more informed decisions, enhance their marketing reach, and ultimately build stronger customer trust and increase return on investment.
Jason Skelton, head of European Partnerships at Acxiom, emphasized the significance of this partnership, stating, ÔÇ£As adtech and martech increasingly converge, we needed a partner who shared our belief in the value of first-party data and the vision to bring these two worlds together. By collaborating with MetaRouter, brands can leverage our customer intelligence cloud capabilities across advertising and marketing efforts, optimising first-party data strategies to drive those personalisation events that customers expect today. Through this partnership, weÔÇÖre not just adapting to change ÔÇô weÔÇÖre shaping the future of customer engagement.ÔÇØ
Jonathan von Abo, VP of Alliances for EMEA, also expressed his enthusiasm about the partnership, highlighting the transformative potential it holds for clients. He stated, ÔÇ£WeÔÇÖre honored to partner with Acxiom, a company known for its expertise in data-driven customer intelligence. Combining our first-party data collection capabilities with AcxiomÔÇÖs commitment to helping brands deliver tailored customer experiences promises to be transformative for our clients. We look forward to our collaboration and bringing innovative solutions for a constantly changing landscape.ÔÇØ
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