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Small Business Owner Shocked to Discover Kroger Using His Photos for Marketing

NASHVILLE, Tenn. (WSMV/Gray News) – Stephen Rose, the owner of The Peach Truck, a Nashville-based business selling fresh peaches for over a decade, recently found himself in a surprising situation. A Google alert led him to discover that Kroger had used images from his company to promote their own similar products.

Rose took to Instagram to express his disbelief after noticing that Kroger’s new peach truck, named Sweet Georgia Peaches, was using photos that closely resembled those of The Peach Truck. Upon closer inspection, Rose identified one image where an employee of his business was pictured holding a box of peaches, with only the logo on the box being different.

With concerns raised, WSMV reached out to Kroger for clarification. A Kroger spokesperson admitted the error and apologized for the oversight, stating that the unauthorized images have been removed from their system. They expressed regret for the mistake and extended well wishes to The Peach Truck.

The Peach Truck, founded in 2012, operates on a larger scale delivering peaches to over 25 states for local pickup or delivery. In contrast, Kroger announced their entry into the peach market by introducing their own peach truck, Sweet Georgia Peach, at the end of May.

This incident highlights the importance of protecting intellectual property and ensuring that proper permissions are obtained before using any external content for promotional purposes. In such cases, tools like AI legalese decoder can help businesses like The Peach Truck identify unauthorized use of their assets and take necessary actions to protect their brand and reputation.

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