- December 28, 2023
- Posted by: legaleseblogger
- Category: Related News
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### Altice USA Sells Cheddar News to Archetype
Altice USA has recently announced the sale of Cheddar News, a platform targeting millennial audiences with news about finance, to media company Archetype. The financial details of the acquisition have not been disclosed. Additionally, the deal includes the acquisition of the digital property Rate My Professors.
Archetype’s CEO expressed his excitement for the acquisition, stating that Cheddar has transformed the way millennials access television news since its inauguration in 2016. He emphasized that the aim is to expand Cheddar’s reach, positioning it as the ultimate independent “Voice of WhatÔÇÖs Next.”
Cheddar, established by former executives of BuzzFeed and DailyMail, is renowned for its live broadcasts of finance and business news from the New York Stock Exchange floor. Despite its success, it faces significant competition from industry giants like Amazon, Netflix, and Hulu.
Keith Bowen, president of Altice USA’s news, advertising, and programming division, expressed confidence in Archetype’s ability to elevate the network to new heights. This move also allows Altice USA to focus on its core businesses in telecommunications, advanced advertising, and hyperlocal news.
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