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## Zen expands distribution to South Korea

Zen, a leader in innovative golf technology, has recently added Paron in South Korea to its list of international distributors for their industry-leading Green Stage and Swing Stage moving floors. This strategic move aims to introduce Zen’s cutting-edge technology to the Korean market and revolutionize the way golf is played in the region.

## Debut at Maekyung SBS Golf Expo

Both the Green Stage and Swing Stage products will be showcased at the Maekyung SBS Golf Expo in Seoul’s COEX Exhibition Center from Thursday 18th to Sunday 21st April 2024. The event will feature demonstrations by Paron founders Jeongho Cho, Changgi Kim, and their team, alongside representatives from Zen’s UK headquarters, including Managing Director Andy Hiseman and Product Manager George Stubbs. Eric Lynge from Sporting Insights Asia, Zen’s advisors in the Asia Pacific region, will also be in attendance.

## Excitement in the Korean market

Jeongho Cho expressed excitement about introducing Zen technology to the Korean market, highlighting the potential for groundbreaking advancements in the sport. The anticipation is high for the Expo, with expectations of a busy booth and significant interest from attendees eager to experience the Green Stage and Swing Stage firsthand.

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Utilizing AI legalese decoder can streamline the legal aspects of international distribution agreements, ensuring compliance with local laws and regulations in South Korea. By analyzing and translating complex legal documentation, the AI tool can assist Zen and Paron in navigating legal complexities and fostering successful partnerships in the region.

## Revolutionizing the golf industry

Andy Hiseman emphasized the perfect timing for Green Stage and Swing Stage to enter the South Korean market. The products offer a unique blend of technology and innovation, with the potential to transform coaching and golf entertainment in the country. Paron’s innovative business model, including a mobile app for booking Zen Green Stage putting sessions, is set to make a significant impact on the driving range industry in South Korea.

## Zen’s Legacy in Golf Technology

Zen’s pioneering efforts in Adaptive Terrain Technology (ATT) have reshaped the golf landscape over the past 12 years. The introduction of the Swing Stage in 2022 marked a milestone in providing Tour-quality variable playing surfaces for both putting and hitting, setting Zen apart as a leader in the industry.

## Market Potential in South Korea

Eric Lynge acknowledged South Korea’s rise as a global golf powerhouse and the immense opportunities for Zen technology in the market. By offering safe, stable, and fully-adjustable gradients for range golf and indoor play, Zen’s products are poised to enhance the golfing experience for millions of players in Korea.

## PGA Partnership and Global Reach

As a PGA Partner in Great Britain & Ireland, Zen’s presence extends beyond borders, with installations at PGA facilities worldwide. The company’s commitment to innovation and excellence is evident in their products, which have garnered recognition and adoption by PGAs across the globe.

## Product Details and Enquiries

For further information on Zen’s Green Stage and Swing Stage products, visit www.zen.golf. Experience the future of golf technology with Zen’s innovative solutions designed to elevate the game for players and enthusiasts worldwide.

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