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Formation of UPROXX Studios

Jarret Myer, Rich Antoniello, and will.i.am recently announced the creation of UPROXX Studios, a media powerhouse that has acquired Uproxx, HipHopDX, Dime Magazine, and other valuable assets from Warner Music Group.

With this acquisition, UPROXX Studios has gained the exclusive license to represent Warner Music Group’s YouTube inventory of stars for all media sales in the United States. Jarret Myer, who co-founded Uproxx Media, will step into the role of CEO of the studio, while will.i.am will serve as the chief visionary officer, bringing his star power and tech expertise to the table.

“Under our leadership, we are committed to accelerating growth,” expressed Myer. “We are planning significant investments in our brands, team, and user experiences to benefit both creators and audiences.”

In addition to their star-studded team, UPROXX Studios is collaborating with software company FYI to leverage AI technology in their operations. This partnership will see the integration of FYI’s AI-powered platform into UPROXX Studios, enhancing their capabilities in content creation and distribution.

Will.i.am emphasized the importance of innovation within the company: “We are rooted in innovation, and our focus remains on creating new mediums and platforms that will redefine creative expression and propel culture forward.”

UPROXX Studios and Warner Music Group have assured their partners a seamless transition and continuity of services amidst this transformative period. Rich Antoniello, founder of Complex, will also play a crucial role as the executive chairman of the studio.

Antoniello expressed his excitement about the merger, stating, “This collaboration blends the agility of an independent entity with the resources of a major music label, setting the stage for groundbreaking content and unmatched brand experiences.”

Earlier this year, Warner Music Group announced significant changes in their operations, including layoffs and the exploration of selling certain assets like Uproxx and HipHopDX. This move is part of their strategic realignment following the closure of Interval Presents and IMGN.

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