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Douglas Fry Promoted to President of North America at Subway

Douglas Fry, the current country director of Subway Canada, has been promoted to the position of president of North America, effective September 5. This announcement comes as Trevor Haynes, who has served as the division’s president for the past 18 years, will step down at the end of 2023. To ensure a smooth transition, Mr. Fry and Mr. Haynes will work together during the remaining months of the year, according to Subway.

With his exceptional performance in Canada over the past two years, Mr. Fry has achieved record-breaking average unit volumes and positive traffic trends, leading to his promotion. Previously, he held the position of senior corporate director of national operations at McDonald’s for nine years. Additionally, Mr. Fry has an extensive background in the food industry, having worked in various roles at Cara Operations (now Recipe Unlimited) and Kraft Foods Group.

Regarding Mr. Fry’s promotion, Mr. Haynes expressed his confidence in Mr. Fry’s ability to continue building on the brand’s growth and progress in North America. He stated, “Doug’s impact in Canada has been nothing short of remarkable, and I’m excited to see him step into this new role as my successor. I believe he will make a meaningful impact on the brand’s future.”

Subway also announced several other leadership changes. Carrie Walsh, previously the global chief marketing officer, has transitioned to the role of president of EMEA, overseeing all functions across 50 countries and territories with over 6,200 franchised Subway locations. Before joining Subway, she held marketing leadership positions at The Michaels Companies, Inc., Pizza Hut, and PepsiCo, Inc.

In addition, Mike Kehoe, who served as president of international operations at Focus Brands, will return to the United States as Subway’s global chief development officer. In this newly created position, he will focus on setting the company’s global strategy for traditional and nontraditional development. Mr. Kehoe’s experience includes roles at Bloomin’ Brands, Inc., The Coca-Cola Co., and Bain & Co.

Lastly, Cristina Wells has been promoted to senior vice president of US marketing at Subway. She joined the company in December 2016 as senior marketing director for Canada and most recently held the position of vice president of US marketing. Prior to her career at Subway, she held marketing roles at Tim Hortons and Unilever PLC.

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