An Advanced Marketing Class Partners with Fashion Valley Mall for a Student-Led Fashion Show

An advanced marketing class within the Knauss School of Business partnered with Fashion Valley Mall on Thursday to produce a student-led fashion show benefiting charity. This collaboration aimed to provide students with real-world experience and practical exposure to event planning and promotion. The fashion show, held at Paseo de Colachis West, showcased talented student-models adorned in outfits styled by their peers and generously contributed by Fashion Valley Mall.

“It’s really important to have project-based learning to give our students real-world experience so they are prepared for their internships and for their jobs post-graduation,” said Justine Rapp Farrell, PhD, department chair of marketing at the Knauss School of Business.

This 100% student-driven event not only showcased the students’ talents but also provided them with an opportunity to develop skills in areas such as social media marketing, event management, branding, and industry partner relations. The students expressed their gratitude for the diverse range of experiences they gained, which will be invaluable to their future careers.

“Each person in this class, whether you were interested in social media or branding or public relations, we are all leaving with an experience across all of these ranges of disciplines that we can apply to our professional career in the future,” said marketing student Mahlia Flores.

In line with the university’s commitment to community service, the marketing students decided to incorporate a charity aspect into the event. The proceeds from the fashion show, totaling $1,000, were donated to the Maui Strong Fund. This fund aims to support the immediate and long-term recovery needs of the people and places affected by the devastating Maui wildfires.

“One of the missions of the Knauss School of Business is doing business for good, and what that really means to me is more than just profit and the bottom line. It’s important to teach our students that they can give back to the community, support small businesses or nonprofits, and uplift society while engaging in critical and strategic marketing work,” said Rapp Farrell.

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