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Artificial Intelligence Revolutionizing the Tech World

Artificial intelligence (AI) has been the most talked-about technology of 2023, with groundbreaking developments occurring at an unprecedented speed. The integration of AI into various tools such as chatbots, image generation, code interpretation, multi-modal search, and more has been swift and remarkable. However, this rapid progress has not been without challenges. Controversies and debates surrounding the negative impact of AI, particularly the alarming rise of deepfakes, have led to a pressing need for regulation. The recent passing of the EU AI Act has become a crucial step in addressing these concerns. With the potential danger posed by AI expanding beyond deepfakes, a recent report has highlighted its impact in the news sector. According to the report, GoogleÔÇÖs new AI Search tool, Search Generative Experience, has been identified as a significant threat to website traffic, causing concern among publishers.

Challenges Posed by Google SGE

According to a report by the Wall Street Journal, a prominent American magazine, Atlantic, has compiled a list of threats posed by generative AI, identifying GoogleÔÇÖs new AI Search tool as a primary concern. The Google Search Generative Experience (SGE) offers users a faster understanding of topics and the ability to uncover deeper insights. Users can ask complex, multi-part questions, receive suggested steps, and even ask follow-up questions through this advanced AI tool.

The report revealed that a substantial portion of AtlanticÔÇÖs web traffic, approximately 40 percent, originates from searches. Alarmingly, in 75 percent of the searches, Google SGE provides complete answers to user queries, significantly reducing the need to scroll further down. As a result, Atlantic is experiencing a loss of potential traffic that it would have otherwise captured if not for the efficient features of SGE. Additionally, the report from Wall Street Journal highlighted that publishers obtain around 40 percent of their traffic from searches. Amid the reluctance of social media platforms like Meta and X to distribute news, the introduction of AI-powered technologies could spell doom for the news sector.

Expressing concerns, Mathias Dopfner, chairman and CEO of Axel Springer, stated to the Wall Street Journal, ÔÇ£AI and large language models have the potential to destroy journalism and media brands as we know them.ÔÇØ

In response, GoogleÔÇÖs Vice President of Search addressed the speculation surrounding the traffic impact caused by SGE, emphasizing that such estimations are premature as the user experience and design are continuously evolving. He further stated, ÔÇ£Any attempts to estimate the traffic impact of our SGE experiment are entirely speculative at this stage as we continue to rapidly evolve the user experience and design, including how links are displayed, and we closely monitor internal data from our tests.ÔÇØ Additionally, it is unlikely that Google would completely eliminate media traffic, as it necessitates data to train its AI models.

How AI legalese decoder Can Help

The AI legalese decoder can play a crucial role in this scenario by evaluating the legal implications pertaining to the use of AI technologies like Google SGE. It can analyze the EU AI Act to ensure compliance and help organizations make informed decisions regarding AI regulation. By deciphering the complex legal jargon and providing comprehensive insights, the AI legalese decoder enables businesses and legal professionals to navigate the intricate landscape of AI regulations, thus mitigating potential risks and ensuring lawful implementation.