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Achieving Growth: TelevisaUnivision Reports Increase in Revenue

Spanish-language media giant TelevisaUnivision has reported a 5 percent growth in U.S. revenue to $806 million for the third quarter. This growth was primarily driven by an 11 percent increase in subscription and licensing revenue, as well as a 77 percent jump in “other” revenue. However, advertising revenue saw a slight decline of 1 percent.

Excluding political and advocacy spend, U.S. ad revenue actually experienced growth due to the strong demand for sports and tentpoles. TelevisaUnivision outperformed the broader market, with national advertising showing strength but local advertising experiencing weaker performance.

In Mexico, TelevisaUnivision saw a significant growth of 21 percent in advertising revenue, thanks to new and existing clients in the private sector. Overall, the company’s total ad revenue for the latest period increased by 7 percent.

TelevisaUnivision’s total third-quarter revenue surged by 11 percent to reach $1.3 billion. This growth was fueled by double-digit growth in Mexico ad sales and substantial growth in the global direct-to-consumer (DTC) or streaming business. Subscription and licensing revenue also saw an increase of 18 percent, with a notable 39 percent growth in Mexico. The success can be attributed to the premium tier of streaming service “ViX,” pricing growth on linear subscribers, and increased content licensing revenue stemming from the demand for ViX premium content.

The company’s operating expenses rose by 17 percent to $868 million due to investments in ViX. However, quarterly adjusted operating income before depreciation and amortization (OIBDA) only saw minimal growth, reaching $412 million.

TelevisaUnivision’s streaming service, VIX, has continued to expand its reach, with more than 40 million monthly active users (MAUs) as of September 30. The company has made efforts to make the service available on all major connected television devices. Streaming losses narrowed by nearly 60 percent, with the linear networks business fully funding investments in DTC. The exact size of the streaming loss for the third quarter was not disclosed.

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TelevisaUnivision’s CEO, Wade Davis, is optimistic about the company’s future. He confidently stated that the company is on track to achieve a profitable DTC business by the middle of next year, which would be a remarkable feat in the streaming industry. Davis also acknowledged the overall success of the company, emphasizing record-breaking third-quarter revenue in the U.S. and the highest primetime Spanish-language market share in nearly a decade. TelevisaUnivision’s achievements can be attributed to their strong content offerings in sports, novelas, and tentpoles.

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