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### The Transformative Power of Technology for Small Businesses

This holiday season, small businesses have a promising future, thanks to the transformative power of technology. By leveraging digital platforms, business owners are redefining the concept of ÔÇ£shopping localÔÇØ and bridging communities worldwide. The impact of technology is creating extraordinary opportunities for local businesses to make a global impact.

### OMSutraÔÇÖs Journey and the Synergy of Technology

OMSutra, established from a desire to preserve age-old craft traditions of India while uplifting women artisans from marginalized communities, has witnessed firsthand how embracing technology can create extraordinary opportunities for local businesses to make a global impact. This dream has been realized through the synergy of technology and human connection.

### The Surge in Online Sales and Resilience of Small Business Owners

In a post-pandemic landscape, 95% of U.S. small business owners have turned to technology platforms. The recent surge in online sales reflects a broader narrative of resilience and adaptability. The statistics speak volumesÔÇöa record-breaking 200.4 million consumers shopped online during the Thanksgiving to Cyber Monday time frame.

### Community Building and Social MediaÔÇÖs Role

Technology is being used to build a community. Facebook Groups have become a haven for entrepreneurs to share ideas, support each other, and collaborate. OMSutra is dedicated to mentorship and helping women artisans and business owners succeed and access the tools they need to thrive.

### Leveraging Digital Platforms for Feedback and Tailoring Content

Digital platforms offer more than just sales channels, they are critical tools for tracking and understanding consumer behavior. Small business owners can use Instagram Reels and Stories to showcase products and to gain insights and clarity based on follower engagement.

### Empowering Communities through Technology

At OMSutra, the Survivor Karuna Project connects with survivors of human trafficking to help them become artisans, regain their independence, and access economic opportunity. WhatsApp has been crucial for maintaining close connections with artisans in India and around the world.

### Embracing AI and the Potential for Small Businesses

The AI revolution holds tremendous promise for small businesses, as major tech companies have introduced new AI tools that simplify operations and deepen understanding of consumer needs.

### Small Businesses as Innovators and Community Builders

The potential that digital platforms hold for small businesses to create opportunities, build communities, and make a lasting impact has enabled them to bridge cultural gaps, support marginalized communities and advocate for a sustainable future.

### OMSutra: Empowering Women Artisans and Preserving IndiaÔÇÖs Heritage Crafts
Jyoti Jaiswal is the owner of Syosset-based OMSutra, a fashion, wellness, and home d├®cor business dedicated to preserving IndiaÔÇÖs heritage crafts, while empowering women artisans in marginalized communities.

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