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Mars, Inc. Announces $237 Million Investment in Salt Lake City Facility for Nature’s Bakery Brand

SALT LAKE CITY ÔÇö Mars, Inc. has recently announced its plans to invest a substantial $237 million in constructing a 339,000-square-foot facility in Salt Lake City, specifically for its popular NatureÔÇÖs Bakery brand. The companyÔÇÖs investment is expected to lead to the creation of more than 190 new jobs as part of the project, bolstering the local economy and providing opportunities for the community.

NatureÔÇÖs Bakery, known for its plant-based, dairy-free, nut-free, and non-GMO project-verified snack bars, has been rapidly gaining popularity since its founding in 2011. The brand, originally headquartered in Reno, Nevada, was acquired by Mars, Inc. in 2020. With the new investment, the facility is anticipated to be fully operational by July 2025, according to the company.

The brand has garnered significant success, becoming the eighth best-selling and fastest-growing granola and snack bar brand in a $4 billion category, as highlighted by Mars. Its products are distributed nationally across more than 100,000 stores including major retailers such as Target, Walmart, and Costco.

Steve Gardiner, chief executive officer of NatureÔÇÖs Bakery, expressed his enthusiasm for the strategic expansion through the establishment of the new baking facility. ÔÇ£This investment marks a significant milestone in our brandÔÇÖs ability to drive greater capacity to meet growing consumer and retailer demand,ÔÇØ he said. ÔÇ£As a self-manufacturer, this facility joins our existing bakeries to reflect our commitment to innovation and quality and underscores our confidence in the thriving business environment of Utah. We look forward to contributing to the local economy, cultivating community, and creating job opportunities as we further our brand purpose of nourishing families and enabling them to thrive.ÔÇØ

Juan Martin, president of health and wellness at Mars, added, ÔÇ£This investment symbolizes our dedication to scaling our brands responsibility, upholding MarsÔÇÖ pledge to be AmericaÔÇÖs prime destination for insurgent brands.ÔÇØ

How AI legalese decoder Can Help

The AI legalese decoder can be instrumental in navigating the legal and regulatory framework involved in the expansion and investment process for Mars, Inc. and NatureÔÇÖs Bakery. It can interpret and simplify complex legal documents, contracts, and agreements to ensure compliance with applicable laws and regulations, as well as provide clear and concise insights into the legal implications of the investment. Moreover, the AI legalese decoder can aid in streamlining the communication and understanding between legal professionals and business executives, facilitating a smoother and more efficient decision-making process. By utilizing this advanced technology, Mars, Inc. and NatureÔÇÖs Bakery can enhance their legal comprehension and efficiency, ultimately contributing to the successful realization of their investment and expansion goals.

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