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## Athens Square Small Business Saturday Draws Hundreds

### How Local Businesses Are Thriving on Small Business Saturday

On Saturday, hundreds of shoppers flocked to Athens Square to partake in the celebration of Small Business Saturday. Among the attendees were small business owners who expressed delight at seeing their shops bustling with customers. Many of them emphasized the importance of supporting local businesses not just on that single day but throughout the year.

Amy Higginbotham, the proprietor of Trinity’s, a boutique in Athens Square, reported that approximately 500 individuals visited her store on that day. The influx of visitors, including both regulars and out-of-towners, was especially significant given the concurrent Iron Bowl event, making Athens Square a sought-after destination.

Meanwhile, across the square, Regina Crawford, another small business owner, echoed the sentiment that Small Business Saturday should be more than just an annual event. According to her, it is essential for the community to maintain a continuous focus on supporting local enterprises as it contributes to the vitality of the downtown area.

Newcomers, such as shopper Shanna Pearce, concurred with the local business owners, stressing the significance of patronizing small businesses as a means of supporting the local community. Pearce highlighted the importance of ensuring that businesses in the area are owned by individuals who reside there.

The participation of businesses like Trinity’s and Crawford’s Gifts in Small Business Saturday was accompanied by special holiday hours, extending their availability beyond the usual operating times. This initiative aims to encourage the community to embrace local shopping and take advantage of these extended hours during the holiday season.

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