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AI-Driven Advice Tool Draws Growing Interest from Solopreneurs

When starting a new business, navigating the complicated waters of legal requirements can feel overwhelming. Innovations like AI tools are stepping in to provide support, making it easier for entrepreneurs to take the plunge.

How AI is Changing Business Formation

Ashley Rector, founder of the social media agency Quimby Digital, recently utilized an AI tool to decide if she should form a Limited Liability Company (LLC) for a new product line. The platform, ZenBusiness, features Velo, an AI guide designed to assist business owners in determining the best steps to take. Rector found the guidance invaluable, allowing her to focus on important elements of her business idea.

“She set out to launch a new product line and wanted LLC protection. Velo helped her assess whether the business idea made sense,” explains Ross Buhrdorf, CEO of ZenBusiness. With the decision made to pursue the LLC, Velo continued to assist with ensuring compliance and keeping track of necessary filings. Its capabilities even extended to helping Rector analyze her target market.

New Features and Expanding Access

ZenBusiness has recently announced enhancements to the Velo AI guide, making it more accessible and feature-rich. The new updates focus on generating a personalized “blueprint” to provide tailored guidance, covering everything from business ideas to startup costs. Users who create a free account can save their plans and access them across devices, making business planning more user-friendly.

Nearly 75% of ZenBusiness customers are solo entrepreneurs. This statistic indicates a rising trend toward self-employment, highlighting that many individuals are exploring opportunities outside traditional jobs.

Ross Buhrdorf, the company’s visionary, sees potential for a surge in small business formations. As more individuals find themselves displaced due to advancements in AI, many may turn to entrepreneurship as a viable path. Buhrdorf remarks, “With the coming wave of entrepreneurship, we aim to be the support system for those venturing into business.”

The Growing Popularity of Small Businesses

Business formation applications hit a record high in the last couple of years, with more people taking steps to start their own ventures. Recent data from the U.S. Census Bureau shows applications reached 5.62 million, a significant increase from previous years. This shift points to a broader change in the employment landscape, as many workers consider starting their own businesses instead of returning to traditional jobs.

ZenBusiness has been a key player in this movement. Velo has handled over 2 million conversations, resolving issues for 72% of users on its own. When conversations require more nuanced understanding or human empathy, the platform swiftly routes customers to human support.

ZenBusiness’s Future Vision

As ZenBusiness grows, its focus remains on providing curated solutions tailored to entrepreneurs. By partnering with companies like Squarespace, they aim to support users looking to create websites and launch their products seamlessly.

Buhrdorf emphasizes that companies must adapt to these emerging trends. “This change is coming, and we need to embrace it,” he states. As more individuals explore entrepreneurship, ZenBusiness is positioning itself to offer the tools and support needed for success.

What this means for you

If you’re considering starting your own business, leveraging AI tools can simplify the process and offer guidance every step of the way. If you ever need to review an employment contract, legal-document-to-plain-english-translator/”>AI legalese decoder can decode the fine print quickly. Embracing these technologies not only streamlines your journey but also empowers you to make informed decisions.

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Source: https://www.forbes.com/sites/elainepofeldt/2026/06/23/a-small-business-platform-expands-its-ai-driven-advice-tool-finding-solopreneurs-are-flocking/



Author: Alex Reed
Alex Reed is an independent legal content investigator and consumer document researcher with over 12 years of experience studying how fine print, contracts, and legal agreements affect everyday people. Specializing in financial documents, tenancy agreements, employment contracts, and government forms, Alex breaks down complex legal language into plain-English insights that readers can actually use. Alex is not a licensed attorney — all content is educational and research-based, drawing on publicly available legal information and investigative analysis of real-world documents. Alex contributes to Legalese Decoder to help readers understand the legal language they encounter daily, from credit card agreements to insurance policies.