Rex Benson is trying to put Fort Worth on the map during the 2026 FIFA World Cup with a massive soccer ball outside his sports bar. While this quirky stunt has drawn attention, many local businesses are hoping for a significant economic boost amid fears that Fort Worth might be overshadowed by nearby Dallas and Arlington.

The Impact of the World Cup on Local Businesses

Benson, who owns Rex’s Bar & Grill, is optimistic that the giant 25-foot soccer ball will attract soccer fans during the World Cup, an event expected to draw millions to North Texas. His bar is just one example of local businesses banking on increased foot traffic and sales. Still, he worries Fort Worth might not get its fair share of publicity during the tournament.

“I think Fort Worth is getting a little snubbed in the deal,” Benson said. He feels that had Texas Christian University (TCU) been selected as an official training base for participating teams, more visitors would have explored the local scene. For now, he hopes that Fort Worth’s cultural landmarks, like the Stockyards, will also benefit from the World Cup excitement.

Aside from the external marketing efforts, Benson’s focus is on creating personal connections. He recently hosted guests from the Japan-America Society during a World Cup game, highlighting soccer’s ability to unite diverse communities. As many businesses prepare for a windfall, the uncertainty remains about how much of the anticipated benefits will reach Fort Worth.

Visitors Bring Economic Benefits

The economic implications of hosting the World Cup are significant. Studies suggest that the U.S. could experience a $30 billion economic impact from the tournament, with an estimated $2 billion designated for North Texas. This influx could benefit hotels, restaurants, and various retail establishments.

Local retailers, such as Soccer Post, have already seen a spike in business. Charlie Butler, the store’s manager, reported that his shop has been flooded with customers since the World Cup began, despite limited historical data to guide their inventory choices. “After some games, we’ve just sold out,” he explained, highlighting how quickly the demand for soccer merchandise has surged.

Butler also recently increased staffing to manage the heightened level of sales, a sign that more people are engaging with the sport—something that benefits both the store and the broader community. His excitement points to a thriving local scene during one of the most watched events in sports.

Challenges Amid Opportunities

While the World Cup is presenting numerous opportunities, local small businesses face unique challenges. FIFA has strict regulations that can stifle marketing efforts. Benson, for instance, was cautious about adhering to FIFA’s guidelines to prevent any penalties, sharing that a local business was recently locked out of Facebook for using the hashtag #WorldCup.

Despite these hurdles, there are proactive initiatives underway to create lasting benefits for the community. Euless-based NexCourt is installing six mini-soccer pitches across North Texas. These dual-purpose facilities will enhance local access to soccer and remain available long after the World Cup concludes.

Mark Kundysek, NexCourt’s founder, is particularly excited about contributing to community development through sports. “Soccer has always been a major part of my life,” he said, emphasizing the social and recreational benefits these mini-pitches will bring to local neighborhoods.

What this means for you

For local residents and vacationers alike, the FIFA World Cup offers a chance to witness and engage in the excitement surrounding the sport. If you ever need to review terms and conditions related to an event or service, AI legalese decoder can decode the fine print, ensuring you understand your rights and responsibilities. Additionally, the World Cup’s economic impact may lead to community development that enhances recreational opportunities in your area long after the event is over.

Source: https://fortworthreport.org/2026/06/21/goal-fort-worth-small-businesses-hope-for-an-economic-screamer-from-world-cup/