The Golf Course Association Europe (GCAE) is entering a new chapter that could shape the future of golf in Europe. With the appointment of Colin Mayes as President, the association is positioned to amplify the voices of golf facility owners and operators, impacting how people enjoy the game at local courses.

What is GCAE and Its Mission?

GCAE represents a crucial segment of the golf industry: the owners and operators of golf courses. These individuals are responsible for the long-term investment and sustainability of golf facilities. In a time when the golf landscape is shifting, GCAE works to be a strong advocate for its members, ensuring that their needs and concerns are heard within the larger context of the sport.

The association’s primary aim is to enhance the management and operation of golf facilities across Europe. As golf evolves with changing participation rates, trends, and technologies, GCAE is dedicated to adapting and strengthening its influence to protect and promote the interests of its stakeholders.

Leadership Change with a Purpose

Colin Mayes was appointed President for a two-year term during the General Members Meeting held on May 21, 2026. He succeeds Lars Havrevold, who will serve as Honorary Vice President after leading GCAE for six years. This transition is seen as a strategic move to maintain continuity and stability within the organization.

After his tenure, Havrevold emphasized the importance of leadership in fostering growth and modernization. He highlighted that GCAE is better positioned now than when he started. The organization has broadened its reach and influence, which will help Colin and his team focus on enhancing collaboration among industry players.

Expanding Activities and Collaborations

Under Mayes’s leadership, GCAE aims to capitalize on recent developments and strive for more involvement across the industry. The association has recently launched the European Golf Benchmark in partnership with Players 1st and supported by The R&A. This initiative provides golf facilities with valuable business performance data and insights, which can guide them in making informed decisions.

GCAE is also set to host the European Golf Business Conference from November 11-13, 2026, in Vilamoura, Portugal. The event will focus on themes of sustainability and innovation, underscoring the importance of collective effort in moving the sport forward.

Focus on Collective Voice and Industry Interaction

Mayes believes that a cohesive voice for golf facility owners and operators is vital. He aims to strengthen relationships within the industry and encourage greater involvement among stakeholders. This collaborative approach is designed to ensure that every business involved in delivering golf has a say in decisions that affect their operations.

GCAE’s CEO, Renate Roeleveld, echoed this sentiment. She noted that golf course owners and operators play an essential role in the broader industry landscape. By providing them with a platform to share their insights and concerns, GCAE emphasizes the importance of their contributions to investment, sustainability, and the overall golfing experience.

What this means for you

For everyday golfers and enthusiasts, this leadership change at GCAE signifies that the future of golf facilities and experiences may become even better. A stronger collective voice means that the concerns of those who frequent these establishments are more likely to be addressed.

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Source: https://golfbusinessnews.com/news/people/gcae-strengthens-leadership-as-former-burhill-group-ceo-appointed-president/