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DP World Tour and Rolex Expand Their Historic Partnership

Introduction

The DP World Tour and Rolex have officially unveiled a substantial long-term extension to their enduring partnership, a collaboration that has thrived for nearly three decades. This announcement signifies a continued commitment from both entities to elevate the sport of golf to unprecedented heights.

Rolex’s Legacy in Golf

Rolex has held the esteemed position of Official Timekeeper of the DP World Tour since 1997. Throughout these years, Rolex has played a vital role in supporting the Tour’s remarkable transformation from its European beginnings into its present status as a premier global golfing brand. Now, with tournaments spanning a remarkable 25 countries each season, Rolex’s influence can be felt on a worldwide scale.

Ongoing Role as Title Partner

The renewed agreement guarantees that Rolex will maintain its position as the DP World Tour’s Official Timekeeper as well as the Title Partner of the prestigious Rolex Series. This is particularly noteworthy given the Series was first introduced in 2017 to celebrate the 20th anniversary of their collaboration, serving as a cornerstone for the Tour’s premium event category.

The Rolex Series: A New Era

The Rolex Series comprises five elite tournaments in 2026, each hosted at world-renowned golfing venues and offering a minimum prize fund of $9 million. This series not only showcases golfing excellence but also integrates innovative technology, enhanced social media engagement, and unparalleled broadcasting coverage. By elevating the event experience, Rolex ensures that both fans and top players are treated to an unforgettable tournament atmosphere.

Honoring Top Talent

The Rolex Series has already produced a roster of champions that includes some of golf’s most celebrated figures, such as Rolex brand ambassadors Matt Fitzpatrick and Collin Morikawa. The first Rolex Series event of the 2026 season, the Hero Dubai Desert Classic, recently concluded at the Emirates Golf Club, setting a high standard for the tournaments to follow. The remaining events planned for 2026 include the Genesis Scottish Open (July 9-12), the BMW PGA Championship (September 17-20), and the two Playoff events: the Abu Dhabi Championship (November 5-8) and the DP World Tour Championship (November 12-15), where the 2026 Race to Dubai Champion will ultimately be celebrated.

Commitment to Emerging Talent

Rolex has a rich history of fostering emerging talent in the realm of golf, and as part of this partnership extension, the brand will continue its role as the Official Timekeeper of the HotelPlanner Tour. This commitment further emphasizes Rolex’s dedication to nurturing the future stars of the sport.

Statements from Leadership

Arnaud Boetsch, Rolex’s Director of Communication and Image, expressed his excitement, stating, “Rolex is delighted to strengthen its support of the DP World Tour, reinforcing our deep commitment to golf for almost 60 years, and with the Tour for close to three decades. The Tour represents the very best of global golf, uniting leading players at iconic venues. The Rolex Series continues to reward excellence at the highest level. We look forward to witnessing more world-class competition and defining moments on our journey together in 2026 and beyond.”

In a similar vein, Guy Kinnings, Chief Executive Officer of the DP World Tour, praised Rolex’s unparalleled commitment to the sport. “They have been championing golf since 1967 and, over the past three decades, Rolex has been an integral part of the DP World Tour’s evolution as golf’s global tour, establishing an unmatched international footprint. Rolex’s impeccable standards of excellence will further enhance our Tour’s endeavors.”

Innovations in Tournament Experience

Kinnings elaborated, “This is best exemplified by the Rolex Series, which attracts world-class fields and continuously seeks to innovate, ensuring a memorable experience for spectators. Together, we will continue elevating tournaments, inspiring players, and showcasing golf’s rich blend of history, integrity, and exhilaration to fans around the globe.”

The Role of AI legalese decoder

In light of this significant partnership and the complexities that come with such agreements, navigating legal documentation can be a daunting task. This is where the AI legalese decoder can come into play. This innovative tool simplifies legal jargon, making it accessible and easily understandable for sponsors, players, and organizers alike. By breaking down complex terms and providing clear explanations, the AI legalese decoder can help stakeholders fully grasp their obligations and rights within these agreements, ensuring that all parties are aligned and informed. By utilizing such technology, the DP World Tour and Rolex can maintain focus on their shared goals in the sport without being bogged down by legal intricacies.

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